Digital Marketing Strategist

2 weeks ago

Karachi, Sindh, Pakistan beBeeDigital Full time
Job Description

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. The company has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses.

Since its inception in 2012, Careem has established itself as a leader in the region, with operations in over 70 cities across 10 countries, from Morocco to Pakistan.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies aligned with business goals and target audience.
  • Conduct keyword research and implement SEO/ASO best practices to improve organic search rankings for website and play/app stores.
  • Drive innovation in campaign execution and evolve measurement methodologies to elevate brand strategy and impact.
  • Plan, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
  • Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
  • Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
Requirements
  • Extensive organic & brand driven Digital Strategy experience
  • Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
  • Understanding of looker studio or any other dashboarding tools
  • Previous experience with optimizing paid digital campaigns
  • Experience with the automation of tasks, this is something you will be encouraged to do.
  • Devising and developing strategies, proposals & pitching to the business
Benefits
  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Flexible working arrangements and unlimited vacation days per year.
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

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