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Digital Marketing Strategist

3 weeks ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

Job Overview

iGate Technologies Pakistan is a leading technology company that delivers innovative solutions to businesses worldwide. We are seeking a highly skilled Social Media Manager to lead our global social media presence and drive impactful results across various platforms.

Main Responsibilities:

  1. Social Media Strategy Development: Develop and execute comprehensive social media strategies aligned with global brand objectives, focusing on Meta, TikTok, and YouTube.
  2. Team Leadership: Lead, mentor, and manage a high-performing social media team, fostering a collaborative and results-oriented environment.
  3. Content Creation & Curation: Oversee the creation of engaging and high-quality content (text, images, videos) optimized for each platform, reflecting the brand's voice and resonating with the sports audience.
  4. Community Management: Develop and implement community-based social media management strategies, actively engaging with followers, responding to comments and messages, and building a strong online community.
  5. Influencer Marketing: Identify, build relationships with, and manage relevant sports influencers to amplify brand messaging and reach new audiences.
  6. Platform Management: Manage and maintain brand presence across Meta, TikTok, and YouTube, ensuring consistent branding and optimal performance.
  7. Data Analysis & Reporting: Track key performance indicators (KPIs), analyze data, and generate reports on social media performance. Provide data-driven insights and recommendations to optimize strategies.
  8. Trend Monitoring: Stay ahead of social media trends, algorithm changes, and emerging platforms, adapting strategies accordingly and capitalizing on new opportunities.
  9. Multimedia Planning & Execution: Develop and execute multimedia-based content plans, incorporating various formats and leveraging platform-specific best practices.
  10. Cross-Functional Collaboration: Collaborate with other teams (e.g., marketing, content, partnerships, influencers) to ensure consistent brand messaging and achieve shared goals.

Requirements:

We seek a candidate with 4-5 years of experience in a managerial role overseeing social media channels, including team management. Agency experience is a must, with exposure to at least 2-3 different industries.

  • Exceptional Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex ideas and vision to stakeholders.
  • Social Media Expertise: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and a deep understanding of multimedia-based planning and execution.
  • Leadership & Team Management: Strong leadership and team management skills, with the ability to build and manage high-performing teams.
  • Influencer Relationship Building: Proven ability to build and manage influencer relationships, amplifying brand messaging and reaching new audiences.
  • Community-Based Social Media Management: Deep understanding of community-based social media management and content creation, with the ability to develop and implement effective strategies.