Digital Marketing Leader

4 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a strategic, creative, and execution-focused leader to drive off-Amazon growth strategy for our brand portfolio.

Key Responsibilities
  • Own and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces.
  • Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable.
  • Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
DTC Website Growth (Shopify)
  • Develop and execute strategies to drive qualified traffic and increase conversion rates across our Shopify stores.
  • Lead the CRO strategy including landing page optimization, split testing, and site merchandising.
  • Oversee development of customer journeys, post-purchase flows, and retention strategies.
Email, CRM & Retention
  • Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation.
  • Drive customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies.
Paid Media & Influencer Growth
  • Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels.
  • Build and scale influencer and affiliate programs that deliver real performance.
  • Collaborate with Creative to test and iterate on ad creative performance.
Analytics, Reporting & Optimization
  • Define key marketing KPIs, dashboards, and reporting cadences.
  • Use data to identify scalable growth opportunities and adjust budget allocation accordingly.
  • Work with finance and operations to forecast marketing spend vs. return and profitability.

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