Digital Marketing Strategist

2 weeks ago


Karachi, Sindh, Pakistan Cognitiveitsolutions Full time
Job Description:

We are seeking a skilled Digital Marketing Strategist to develop and execute comprehensive marketing plans that drive leads, traffic, and consistent business growth through various digital marketing channels. The ideal candidate will have a strong background in both paid and unpaid marketing strategies, with a proven track record in PPC, Meta Ads, lead generation, and sales through social platforms.

Key Responsibilities:
  • Develop, implement, and manage effective PPC (Pay-Per-Click) campaigns across various platforms.
  • Manage and optimize Meta Ads (Facebook and Instagram) to drive traffic and conversion.
  • Generate leads and collaborate with the sales team to convert them into customers.
  • Create and execute comprehensive marketing plans that include paid and unpaid strategies.
  • Analyze marketing trends, competitors, and customer insights to optimize performance.
  • Oversee social media marketing, email campaigns, and content marketing.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.
  • Track, measure, and report on the performance of all marketing campaigns.
Key Requirements:
  • Minimum 2+ years of experience in digital marketing, with a focus on PPC, Meta Ads, and lead generation.
  • Proven ability to create, implement, and monitor marketing plans.
  • Must have a Bachelor's Degree.
  • Strong understanding of paid advertising, unpaid marketing strategies, and sales funnels.
  • Experience in analyzing marketing data and performance metrics to make informed decisions.
  • Excellent communication, time management, and project management skills.
  • Ability to work independently and as part of a team.


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