
E Commerce Strategy Manager
6 days ago
About the Role
We are seeking a highly skilled E Commerce Strategy Manager to join our team at SupportFinity. As an E Commerce Strategy Manager, you will be responsible for developing and implementing effective e commerce strategies that drive business growth and profitability.
Key Responsibilities
- Account Health: Monitor key performance indicators (KPIs) such as Order Defect Rate (ODR), Late Shipment Rate, and Policy Violations on the Amazon Seller Central dashboard.
- Listing Accuracy: Ensure product listings are accurate and up-to-date by reviewing titles, descriptions, images, and pricing.
- Inventory Management: Verify inventory levels and prevent overselling or underselling products.
- Fulfillment Method: Assess the fulfillment method used (Fulfillment by Amazon - FBA or Fulfillment by Merchant - FBM) and evaluate its pros and cons based on business needs.
- Pricing Strategy: Analyze pricing strategy in comparison to competitors and ensure prices are competitive while allowing for profitability.
- Customer Reviews and Feedback: Monitor customer reviews and feedback, address negative feedback promptly, and maintain a positive reputation.
- Order Processing and Shipping: Ensure timely order processing and shipping, monitor shipping times, and track delayed or lost shipments.
- Customer Service: Evaluate customer service quality, respond promptly to inquiries and issues, and consider using automated responses or templates for common queries.
- Amazon Advertising Campaigns: Review and optimize Amazon Advertising campaigns, assess keyword performance, ad spend, and conversion rates, and adjust bids and budgets accordingly.
- Compliance with Amazon Policies: Ensure compliance with Amazon's policies and guidelines, stay informed about policy changes, and update practices accordingly.
- Account Security: Regularly update passwords and enable multi-factor authentication, monitor for unauthorized access.
- Returns and Refunds: Review return and refund processes, ensure compliance with Amazon's policies, and handle returns efficiently.
- Tax Compliance: Meet tax obligations in operating jurisdictions, collect and remit sales tax as required.
- Promotions and Deals: Evaluate the effectiveness of promotions, discounts, or deals offered and analyze their impact on sales and customer engagement.
- Performance Metrics: Track and analyze KPIs such as conversion rates, click-through rates, and session lengths to identify areas for improvement.
- Technology Proficiency: Familiarize yourself with data analytics tools, business intelligence platforms, and other technologies facilitating data-driven decision-making.
- Performance Measurement: Establish KPIs to measure the success of strategic initiatives.
Requirements and Qualifications
- Bachelor's or Master's Degree or Relevant Experience
- E-Commerce Certification is an added advantage
- 2 – 3 years of relevant experience including 1 year of managerial/team lead experience
- Preference given to Urtaskers' employees
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