Digital Media Marketing Specialist

6 days ago


Lahore, Punjab, Pakistan OPLAS Full time

OPLAS is looking for a highly skilled Digital Media Marketing Executive to join our team.

About the Role

The successful candidate will be responsible for managing all search engine optimization and marketing activities, including content strategy, link building, and keyword strategy to increase rankings on major search networks. Additionally, they will manage SEM campaigns on Google, Yahoo, LinkedIn, and Instagram to maximize business.

Key Responsibilities:

  • Develop and implement a comprehensive SEO strategy to improve website visibility.
  • Analyze website traffic and provide recommendations for improvement.
  • Conduct market research to stay up-to-date with the latest SEO trends and algorithms.
  • Update website content, change layout, and perform routine maintenance.
  • Familiar with managing PPC, SEO, and affiliate programs.
  • Graphic designing and video editing skills.
Requirements

To be successful in this role, you will need:

  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Up-to-date knowledge of SEO and SEM best practices.
  • Experience in website designing is an asset.
  • Creative skills in graphic design, UI/UX, and Adobe Creative Cloud.
  • Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, Digital Marketing, or Social Media Management.
  • Knowledge of tools such as Google Analytics and other SEO-related tools.
  • Strong analytical, communication, and time management skills.


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