Digital Performance Marketing Expert

1 week ago

Karachi, Sindh, Pakistan beBeePerformance Full time
Job Title

A Digital Performance Marketing Analyst will be responsible for driving the execution strategy for multiple products, ensuring optimal performance across various channels.

The primary focus will be on achieving client Key Performance Indicators (KPIs) through continuous optimization and strategic planning.

Candidates should have experience in digital paid media operations and customer acquisition campaigns.

  • Expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms is required.
  • Strong analytical, decision-making, and problem-solving skills are necessary along with sharp attention to detail.
Key Responsibilities
  • Campaign Strategy and Execution:
  • Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends
  • Setup and execute performance campaigns across various channels
  • Conduct ongoing optimization to meet client KPI targets, utilizing relevant bidding strategies and budget management techniques
Required Skills and Qualifications
  • Bachelor's degree in marketing or a related field
  • Minimum of 2.5 years of experience in performance marketing or related roles
  • Proven track record of driving campaign success and achieving KPI targets
  • Ability to thrive in a fast-paced, dynamic environment while delivering high-quality work
  • Strong interpersonal skills and the ability to build effective relationships with clients and team members
  • Experience working with various stakeholders and managing high-profile accounts
  • Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram, etc
  • Knowledge of the local media landscape, digital marketing trends, SEM, and social media
Benefits
  • Opportunity to work with a leading company in the industry
  • Competitive salary and benefits package
  • Ongoing training and professional development opportunities

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