Advanced Search Engine Marketing Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBeeSEMspecialist Full time 60,000 - 120,000
SEM Campaign Manager Job Description

We are seeking a highly skilled SEM campaign manager to join our team. As an SEM specialist, you will be responsible for managing and optimizing search engine marketing campaigns to meet and exceed client objectives.

This role requires expertise in keyword hunting, bidding strategy optimization, and campaign design, with a strong focus on achieving a guaranteed minimum number of leads and conversions.

  1. Conduct Keyword Research: Conduct thorough keyword research to identify high-potential keywords for various niches. Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
  2. Design Effective SEM Campaigns: Design and implement effective SEM campaigns tailored to clients' sales funnels. Optimize bidding strategies and ranges to maximize ROI. Develop a deep understanding of clients' businesses and sales processes to align SEM efforts with their objectives.
  3. Campaign Optimization: Rapidly test campaign variations to identify top-performing strategies at minimal ad spend. Continuously optimize campaigns to improve performance and achieve desired outcomes.
  4. Tracking and Analytics: Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools. Implement UTM parameters to track campaign performance and user journeys accurately.
  5. Campaign Performance Analysis: Monitor key metrics and analyze campaign performance to provide actionable insights. Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
  6. Cross-Platform Management: Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
  • At least 2 years of experience after completion of undergraduate degree running SEM campaigns in the United States in a professional setting
  • Proven track record of managing successful SEM campaigns across various niches
  • Strong understanding of keyword research, bidding strategies, and campaign optimization
  • Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools
  • Experience with UTM parameters and advanced tracking techniques
  • Familiarity with Bing Ads and cross-platform campaign management
  • Excellent analytical skills and the ability to interpret data to drive decision-making

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