Senior E-Marketing Manager

11 hours ago


Lahore, Punjab, Pakistan Custom Software Full time
About Custom Software

We are a well-established Medical/Lab software development company with a strong presence in Europe, the Middle East, and Africa. Our head office is based in Portlaoise, Ireland. We are committed to delivering innovative solutions that meet the evolving needs of our clients.

In order to achieve our goals, we require a highly skilled and proactive individual to join our growing team of expert Developers, Web Developers, SEO specialists, blog writers, and Tele sales staff to serve our clients from our newly opened offshore office in Lahore, Pakistan.

The ideal candidate will have exceptional skills in managing and controlling the relationship between products/services and target audiences. They will also possess excellent communication and negotiation skills, as well as a creative approach to new marketing campaigns.

Key Responsibilities:

  • Liaising with customers and suppliers to build strong relationships.
  • Contributing to the development of marketing plans to drive forward company objectives.
  • Developing and implementing effective marketing communication campaigns.
  • Ensuring SEO best practices are followed.
  • Managing the production of marketing materials, including leaflets, posters, and flyers.
  • Maintaining and updating mailing databases.
  • Monitoring campaign spend against budget and identifying variances.
  • Producing accurate summaries of campaign spend.
  • Analyzing marketing campaigns to ensure targets are met.
  • Carrying out market research and customer surveys.
  • Assisting in the production of competitor analysis and reporting.
  • Supporting the sales team based in the UK.
Requirements

- Strong understanding of marketing principles
- Excellent communication and negotiation skills
- Creative approach to new marketing campaigns
- Ability to analyze marketing campaigns and identify areas for improvement
- Proficiency in preferably Vtiger CRM or any other system
- Fluency in English language

Information Technology and Services - Portlaoise, Ireland



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