ASO Lead for Mobile Games

16 hours ago


Lahore, Punjab, Pakistan Affinity Devs Full time
App Store Optimisation Expert Wanted:
Affinity Devs is seeking an experienced App Store Optimisation Expert for Games to join our team. In this role, you will be responsible for driving the growth of our mobile gaming portfolio through data-driven ASO strategies.

Your primary responsibility will be to develop and execute comprehensive ASO plans to boost app visibility and conversion rates on various stores. This will involve conducting thorough keyword research and optimising app titles, descriptions, and metadata to align with current market trends and best practices.

You will work closely with cross-functional teams, including developers and marketing, to ensure cohesive growth strategies are implemented across the board. Your analytical mindset and ability to interpret vast amounts of data will enable you to identify areas for improvement and adjust your strategies accordingly.

A strong understanding of the mobile gaming market and current ASO best practices is essential for this position. You should also possess excellent communication and teamwork skills, as well as a passion for mobile games and a drive to achieve top results.

Responsibilities:
  • Develop and execute ASO strategies to improve app visibility and conversion rates.
  • Conduct keyword research and optimise app titles, descriptions, and metadata.
  • Collaborate with cross-functional teams to ensure cohesive growth strategies.
  • Stay updated with the latest ASO trends and technologies.


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