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Digital Content Strategist

2 weeks ago

Lahore, Punjab, Pakistan Wadic Full time
Job Overview

The role of a Content Marketing Specialist at Wadic is to develop and implement effective content marketing strategies that drive engagement, conversions, and brand awareness. The successful candidate will have experience in creating high-quality content across various channels, including social media, blogs, email newsletters, and more.

Main Responsibilities:
  • Develop and execute content calendars that align with business objectives and target audience needs.
  • Create and curate engaging content that resonates with our audience, including blog posts, articles, infographics, videos, and more.
  • Collaborate with cross-functional teams to ensure consistency and alignment across all marketing channels.
  • Analyze and report on content performance using metrics such as engagement rates, click-through rates, and conversion rates.

Requirements:

  • Bachelor's degree in Marketing, Journalism, Communications, or Public Relations.
  • 2-3 years of experience in digital content strategy and tactics, including content creation, editing, analytics, social media marketing, and search engine optimization.
  • Portfolio of writing samples demonstrating expertise in various content types, such as blog posts, eBooks, infographics, video scripts, and articles.
  • In-depth knowledge of social media best practices, tools, and trends.