Product Marketing Lead

6 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Product Marketing Manager

The Product Marketing Manager will play a key role in shaping how our products are positioned, launched, and adopted. This individual will be responsible for executing Go-to-Market (GTM) strategies, crafting compelling messaging, and supporting sales and customer support teams to drive customer adoption through growth-focused initiatives.

This role is ideal for someone with at least two years of experience in product marketing, product management, or sales enablement. If you have a strong analytical mindset, a knack for storytelling, and a deep understanding of customer needs, you'll thrive in this role.

You'll be working closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption. You'll conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging. You'll define success metrics for product marketing initiatives and track performance post-launch.

GTM Strategy & Execution
  • Develop and execute GTM plans for new product launches, features, and updates, ensuring alignment across marketing, customer success, support, and product teams.
  • Conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging.
  • Work closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption.
  • Define success metrics for product marketing initiatives and track performance post-launch.

Product Positioning, Pricing & Messaging
  • Craft compelling value propositions, messaging frameworks, and content that resonates with our target audience, differentiating us from competitors.
  • Develop key assets such as website copy, landing pages, sales decks, one-pagers, email campaigns, and case studies to support product success.
  • Work closely with the product team to shape product development and roadmap based on market research and customer insights.
  • Partner with finance and product teams to define and optimize pricing and packaging strategies, ensuring competitiveness and revenue growth.
  • Ensure product messaging remains consistent across all channels, from marketing campaigns to customer communications.

Sales Enablement & Customer Engagement
  • Work closely with sales, partnerships, and customer success teams to provide them with the right tools, training, and content to effectively position us.
  • Create sales collateral, battle cards, product training materials, and competitive intelligence reports.
  • Develop and execute campaigns that help nurture leads, increase conversions, and reduce churn.
  • Conduct customer interviews, case studies, and surveys to gather insights that inform our messaging and product roadmap.

Growth & Adoption
  • Identify and execute growth strategies to increase adoption and expansion across different customer segments.
  • Collaborate with demand generation, lifecycle marketing, and content teams to develop and optimize growth-focused campaigns.
  • Analyze usage data, churn patterns, and customer feedback to recommend improvements that drive retention and expansion.
  • Support pricing and packaging decisions by analyzing customer needs, market trends, and competitive benchmarks.

Requirements
  • Minimum 2+ years of experience in product marketing, product management, or sales enablement, preferably working with SaaS or cloud-based solutions.
  • Strong understanding of GTM strategies, product positioning, sales enablement, and growth frameworks.
  • Experience conducting market research, competitive analysis, and customer segmentation.
  • Ability to craft clear, compelling messaging and positioning that resonates with developers, agencies, and businesses.
  • Comfortable working cross-functionally with sales, support, product, finance, marketing, and customer success teams.
  • Strong analytical skills with the ability to interpret data and extract actionable insights.
  • Excellent written and verbal communication skills—you can simplify complex concepts for different audiences.
  • Self-motivated, highly organized, and adaptable in a fast-paced, ever-evolving environment.
  • Experience with pricing models, packaging strategies, and revenue optimization is a plus.
  • Familiarity with marketing automation tools, CRM, and analytics platforms is a plus.

  • Marketing Manager-Lead Generator

    2 weeks ago

    Karachi, Sindh, Pakistan AB Marketing Full time

    Marketing Manager-Lead Generator AB Marketing, Pakistan We are looking for an experienced Lead Generation Specialist. The successful candidate should be highly motivated with a background in Sales and Lead Development. This position will qualify leads from marketing activity to generate new pipeline for the qualified sales. This position requires excellent...

  • Product Lead

    6 days ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    We are looking for a Product Manager to lead our products and operate various platforms.Key requirements include being well-presentable with excellent interpersonal skills. The applicant should have experience in Branding, Sales Management, and Marketing.A Bachelor's Degree with Majors in Marketing is essential. Traveling will be required.

  • Production Lead

    6 days ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    Production LeadWe are seeking a skilled Production Lead to join our team.Main Responsibilities:Develop and implement production schedules to meet project requirements.Evaluate project needs and resources to ensure timely completion.Negotiate budgets and timescales with clients and managers.Maintain health and safety regulations and quality control...

  • Product Innovation Lead

    1 week ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    Product Innovation LeadJob Description:We are looking for a highly skilled Product Innovation Lead to drive innovation and product development within our organization. The successful candidate will be responsible for collaborating with cross-functional teams to identify opportunities for innovation, developing product concepts and specifications, and leading...

  • Pharmaceutical Product Lead

    1 week ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    We are seeking an experienced Product Manager to join our team and drive business growth through effective product management.About the RoleThis is an exciting opportunity for an experienced professional to lead the development and implementation of a product strategy that drives growth, enhances customer engagement, and increases market share.Key...

  • Marketing Manager, Marketing Officer, Supervisor

    6 days ago

    Karachi, Sindh, Pakistan Zaw Marketing Full time

    Sale & Marketing, supervise sales staff, meeting with clients, all types of marketing & office work.Job SpecificationComputer knowledge, good communication skills, pleasant personality.Information Technology and Services - Karachi, PakistanAbout UsWe – "zAw Marketing Services", are proud to introduce ourselves as one of the leading names in SMS Marketing...

  • Software Product Marketing Expert

    6 days ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    Marketing RoleThe Internet Sales Manager will be responsible for generating new leads through various online sources to meet sales targets.ResponsibilitiesGenerate leads for the company and market software products.Achieve monthly sales goals.Manage different online marketing channels for promoting software products.Communicate effectively with potential...

  • Product / Marketing Manager

    6 days ago

    Karachi, Sindh, Pakistan Sybrid (Pvt) Ltd - A Lakson Group Company Full time

    Master in Business or related field required1 JobPosted on: May 18, 2012Last Date: Jul 1, 2012CompanyThis role will be responsible for product development and its marketing through:Product Creation and ongoing maintenance of competitive product/market comparisons by himself or in coordination with his Marketing team.Work as both Product Development Manager...

  • Digital Marketing

    4 weeks ago

    Karachi, Sindh, Pakistan Star Marketing Full time

    Digital Marketing & SEO Specialist Star Marketing, Pakistan Star Marketing Pvt Ltd now seeks to hire a Full-Time Digital Marketing & SEO Specialist.Job SpecificationDesign digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts)Manage end-to-end digital...

  • Assistant Production Lead

    1 week ago

    Karachi, Sindh, Pakistan beBee Careers Full time

    We need an experienced Assistant Production Manager who can lead our production team.About the RoleThis is a senior management position responsible for overseeing all aspects of production, from planning to execution.The ideal candidate will have experience in managing production processes, leading a team of professionals, and ensuring timely completion of...