Developing Marketing Strategies for Educational Institutions

4 days ago

Hyderabad City Taluka, Pakistan beBee Careers Full time

Developing Marketing Strategies for Educational Institutions


Job Description

We are looking for a Marketing Strategist who can develop and execute marketing strategies to increase admission inflow across schools in India. The ideal candidate will have 8-10 years of work experience in related fields of marketing, branding, and communications.

The successful candidate will have a proven track record of developing and implementing marketing strategies that drive results. You will also have strong content writing skills and experience in handling PR work.

As a Marketing Strategist, you will be responsible for handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system, and marketing activations. You will also ideate and implement various marketing strategies to increase admission inflow across schools in India.

In addition, you will develop new GTM campaigns involving ideation, content creation, channel planning, and implementation to ensure regular monthly lead targets are achieved. You will manage lead nurturing through creation of effective and customized marketing content.

You will work closely with school marketing teams to support and guide their ATL and BTL market activation efforts. You will also build new marketing collaterals for schools (emailers, brochures, infographics, video assets etc.) that can be used by different stakeholders and teams at various stages of the customer buying cycle.

About Us

We are a leading educational institution with a presence in multiple locations across India. We are committed to providing quality education to our students and are looking for a talented Marketing Strategist to join our team.

Requirements
  • Education: MBA with specialization in Marketing preferred.
  • Work Experience: 8 to 10 years work experience in related field of Marketing, Branding, and communications.
  • Digital Marketing: Knowledge of digital marketing domain and performance analytics.
  • Content Writing: Strong content writing skills and experience in handling PR work.
  • Graphic Design: Good understanding of graphic design language, visual identity, and previous experience in creating marketing collaterals from idea to design.


Location: Hyderabad

Note: Only shortlisted candidates will be contacted. Background verification will be conducted for selected candidate.

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