Marketing Strategist Needed for Education Group

6 days ago

Hyderabad City Taluka, Pakistan beBee Careers Full time

Marketing Strategist Needed for Education Group


Job Overview

We are seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and executing marketing strategies to increase admission inflow across schools in India.

The ideal candidate will have 8-10 years of work experience in related fields of marketing, branding, and communications. You will also have knowledge of digital marketing domain and performance analytics.

You should have strong content writing skills and experience in handling PR work. Additionally, you should have good understanding of graphic design language, visual identity, and previous experience in creating marketing collaterals from idea to design.

About the Role
  • New School Onboarding: Handle the execution of new schools onboarding in terms of setting up their branding, communication eco-system, and marketing activations.
  • Marketing Strategies: Ideate and implement various marketing strategies to increase admission inflow across schools in India.
  • GTM Campaigns: Develop new GTM campaigns involving ideation, content creation, channel planning, and implementation to ensure regular monthly lead targets are achieved.
  • Lead Nurturing: Manage lead nurturing through creation of effective and customized marketing content.
  • School Marketing Teams: Work with school marketing teams to support and guide their ATL and BTL market activation efforts.
  • Brand Identity: Build new marketing collaterals for schools (emailers, brochures, infographics, video assets etc.) that can be used by different stakeholders and teams at various stages of the customer buying cycle.
  • Brand Representation: Manage Brand's Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools.
  • Communication Channels: Work with School communication managers to ensure the schools' communication channels (social media, newsletter, website) are effectively managed and audited.
  • PR and Media Outreach: Drive the PR and media outreach efforts at school in co-ordination with school communication managers.
  • Global Best Practices: Ensure global best practices are communicated and followed by all schools in India Region across various customer touch points.
  • Central Brand Building: Create and manage the central India social media handles, newsletter, and other central brand building activities & initiatives.
Requirements
  • Education: MBA with specialization in Marketing preferred.
  • Work Experience: 8 to 10 years work experience in related field of Marketing, Branding, and communications.
  • Digital Marketing: Knowledge of digital marketing domain and performance analytics.
  • Content Writing: Strong content writing skills and experience in handling PR work.
  • Graphic Design: Good understanding of graphic design language, visual identity, and previous experience in creating marketing collaterals from idea to design.


Location: Hyderabad

Note: Only shortlisted candidates will be contacted. Background verification will be conducted for selected candidate.

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