Route Optimization Manager

2 days ago


Lahore, Punjab, Pakistan National Foods Limited Full time
Job Description

We are seeking a talented Route to Market (RTM) optimization expert to lead our efforts in maximizing operational efficiency and ensuring sustainable distributor return on investment.

The ideal candidate will have a deep understanding of trade fundamentals, analytical skills, and the ability to champion performance-driven initiatives.

  • Develop and implement RTM frameworks across assigned regional clusters to drive seamless execution and operational efficiency.
  • Continuously refine RTM models based on market dynamics to foster sustainable growth and improved trade effectiveness.
  • Identify and eliminate inefficiencies in RTM operations to create a streamlined market ecosystem.
  • Ensure first-expiry-first-out (FEFO) management across trade through the Merchandising Force to maintain stock freshness at the retail level.


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