Market Research Analyst

5 days ago


Karachi, Sindh, Pakistan NielsenIQ Full time
Job Description

The primary objective of a Research Executive is to execute projects that meet the satisfaction of clients and supervisors.

  • Operational Excellence
    • Project Management & Client Management
    • Familiarize yourself with NielsenIQ's research processes and workflow to ensure compliance.
    • Support manager in daily project execution, including designing/inputting questionnaires into ezq, link testing, etc.
    • Maintain timely and proactive communication with partner divisions like data processing, data collection, vendors, and other NielsenIQ offices for smooth project execution.
    • Ensure materials for Ops & other support teams are sent on schedule and thoroughly checked for errors.
    • Proactively communicate with managers/clients throughout the project lifecycle, providing status report updates and highlighting database issues as necessary.
    • Attend client presentations with the manager to provide support as required.
  • Skillset: Analytical / Report Writing and Presentation Skills
    • Develop analysis plans and charting templates.
    • Brief charting and tabulation teams on project requirements effectively.
    • Review data tables and charts to identify errors.
    • Draft reports and commentaries.
  • Productivity: Embrace and Drive Sub-team Compliance on Key Initiatives and Protocols
    • Attend training sessions and ensure timely compliance with key initiatives.
    • Adhere to proper process protocols throughout the project lifecycle.
    • Optimize data runs for projects to minimize re-runs by CRDC.
Key Responsibilities:
  1. Operational Excellence
  • Project Management & Client Management
    • Ensure assigned responsibilities are completed on time and meet quality expectations.
    • Familiarize yourself with NielsenIQ's research processes and workflow to ensure compliance.
    • Support manager in daily project execution, including designing/inputting questionnaires into ezq, link testing, etc.
    • Maintain timely and proactive communication with partner divisions like data processing, data collection, vendors, and other NielsenIQ offices for smooth project execution.
    • Ensure materials for Ops & other support teams are sent on schedule and thoroughly checked for errors.
    • Proactively communicate with managers/clients throughout the project lifecycle, providing status report updates and highlighting database issues as necessary.
    • Attend client presentations with the manager to provide support as required.
  • Skillset: Analytical / Report Writing and Presentation Skills
    • Develop analysis plans and charting templates.
    • Brief charting and tabulation teams on project requirements effectively.
    • Review data tables and charts to identify errors.
    • Draft reports and commentaries.
  • Productivity: Embrace and Drive Sub-team Compliance on Key Initiatives and Protocols
    • Attend training sessions and ensure timely compliance with key initiatives.
    • Adhere to proper process protocols throughout the project lifecycle.
    • Optimize data runs for projects to minimize re-runs by CRDC.
    Qualifications:
    • A bachelor's degree in a related field (Engineering, Math, Statistics, Marketing, Economics, Business Management).
    • At least 1 year of experience in the Market Research industry (preferable), but fresh graduates are encouraged to apply.
    • Those with strong math or statistics skills will have an added advantage.
    • Strong analytical mind and numerical skills.
    • Excellent communication and visualization skills, with an interest in storytelling techniques.
    • High level of client service skills and understanding of growth and brand strategy.
    • Business acumen and knowledge of market dynamics.
    • Comfortable working in a digital environment.


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