Consumer Marketing Analyst Lead

4 days ago


Karachi, Sindh, Pakistan National Foods Limited Full time

About Us:

National Foods Limited aims to foster a culture of inclusivity and diversity, driving innovation and creativity. We encourage applicants from diverse backgrounds to contribute to our mission.

Job Role:

We seek a highly skilled Consumer Marketing Analyst Lead to lead our market research efforts. As part of our marketing team, you will execute research projects to analyze market trends, demographic data, consumer surveys, opportunities, and competition.

Your responsibilities will include providing support to external research agencies and consultants to ensure efficient execution of ongoing research aligned with our needs. You will also assist in translating data received from external research agencies into actionable insights for stakeholders.

Key Responsibilities:

  • Lead research projects to analyze market trends, demographic data, consumer surveys, opportunities, and competition.
  • Provide support to external research agencies and consultants to ensure that ongoing research is carried out efficiently and in line with NFL's needs.
  • Assist in the translation of data/information received from external research agencies into actionable insights for key stakeholders.
  • Develop and provide inputs for sales strategies, marketing strategies, and business development strategies based on market research.
  • Collaborate with the Consumer Marketing Manager to evaluate the impact of marketing/research activities.

Required Skills:

We require a Bachelor's degree, preferably Master's, and 4-6 years of relevant experience in market research and analysis.



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