Search Engine Optimization Specialist

About the Role:

We are seeking a detail-oriented and results-driven SEO
Specialist
to develop, implement, and manage our SEO strategies. The ideal candidate will be passionate about increasing online visibility, driving organic traffic, and improving search engine rankings through research, content optimization, and collaboration with cross-functional teams.

About Techwards:

Techwards is a leading software development company specializing in AI transformation data engineering, application modernization, MVP development, and tailored software solutions. Our team of experts combines cutting-edge technology with innovative strategies to help businesses thrive in the digital age. We pride ourselves on delivering top-notch solutions that exceed our clients' expectations and drive measurable results.

Responsibilities:

• Conduct keyword research and analysis to identify growth opportunities.
• Provide strategic recommendations to enhance website content, landing pages, and blog posts for SEO.
• Execute on-page SEO activities, including keyword optimization, meta tags, internal linking, URL structuring, and content improvements to enhance search rankings.
• Implement off-page SEO strategies, including link-building campaigns, guest posting, directory submissions, and outreach to improve website authority.
• Develop and execute link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and other SEO platforms.
• Collaborate with the content, marketing, and design teams to ensure SEO best practices are implemented across all digital channels.
• Stay updated on search engine algorithm changes and industry trends to adjust strategies accordingly.
• Conduct competitor analysis to benchmark performance and identify gaps.
• Perform regular website audits to identify technical SEO issues and recommend improvements.
• Prepare and present SEO performance reports to management.
• Support content marketing campaigns with optimized copy for blogs, social media, and email campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, Computer Science, or a related field.
• 2–4 years of proven experience as an SEO Executive or in a similar role.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Knowledge of keyword research, link building, and improving website authority.
• Ability to create and optimize content aligned with content marketing objectives.
• Awareness of trends in Technology, Social Media, Web, Business, Finance, and Digital Marketing.
• Exceptional communication skills and attention to detail.
• Ability to thrive in a fast-paced environment while managing multiple projects.
• Strong learning attitude, analytical thinking, and effective time management skills.

Key Attributes

• Detail-oriented with a focus on measurable outcomes.
• Proactive in identifying opportunities for organic growth.
• Collaborative mindset with a strong ability to work with cross-functional teams.
• Eagerness to stay current with industry trends and evolving SEO practices.

What are we offering?

• A purpose driven environment aiming for holistic human development
• Market competitive compensation package
• Healthcare coverage (self, spouse, children, and parents)
• OPD coverage (self, spouse, children, and parents)
• Quarterly learning based incentive (as per requirements)
• Technical / non-technical training sessions
• On-site fitness & self-development activities
• Opportunity for in-house Quranic recitation with tajweed
• Weekly spirituality sessions

Location:

Karachi, Shahrah-e-Faisal 

Interested candidates are requested to share their resumes at