Marketing Manager

5 hours ago

Johar Town Punjab, Pakistan PureLogics Full time 1,200,000 - 3,600,000 per year

We're looking for a creative
Marketing Manager

with a strong background in
content marketing and inbound automation

. The ideal candidate will be passionate about storytelling, brand positioning, and creating value-driven content that attracts, engages, and converts target audiences. You'll lead our content strategy across multiple digital platforms — from blogs and social media to email and thought leadership campaigns — ensuring all content aligns with our brand voice and business goals.

Key Responsibilities:

  • Develop and execute a
    comprehensive content marketing strategy

to drive awareness, engagement, and lead generation.
- Plan, create, and distribute
high-quality, SEO-optimized content

across blogs, social media, newsletters, and other owned channels.
- Collaborate with design, sales, and product teams to ensure content supports brand goals and aligns with the customer journey.
- Manage the company's
content calendar

, ensuring consistency in tone, style, and frequency.
- Oversee and optimize
email marketing

and
lead nurturing campaigns

to convert prospects into qualified leads.
- Use analytics tools to
track content performance

, understand audience behavior, and refine content strategies accordingly.
- Build relationships with influencers, industry experts, and partners to
amplify content reach

.
- Manage both
organic and paid content promotion strategies

to maximize visibility and ROI.
- Supervise and mentor the content and marketing teams, ensuring quality output and creative alignment.

Requirements:

  • Minimum
    5 years of experience

in content marketing, inbound marketing, or brand marketing.
- Proven experience in
developing and executing content-driven campaigns

that build engagement and generate leads.
- Strong understanding of
SEO principles, keyword strategy, and content optimization

.
- Proficiency in
Google Analytics, Search Console, and content performance tools

.
- Hands-on experience with
email marketing, marketing automation, and CRM platforms

.
- Excellent communication and storytelling skills with a keen eye for detail and brand consistency.
- Ability to balance
strategy and execution

, managing multiple content streams simultaneously.
- Experience managing a marketing team and budget effectively.
- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).

Preferred Skills:

  • Experience with
    multimedia content

(videos, podcasts, webinars, infographics, and visual storytelling).
- Familiarity with
HubSpot, SEMrush, Ahrefs, or similar content tools

.
- Understanding of
organic vs. inorganic content promotion

strategies.
- Exposure to
brand storytelling, thought leadership, and influencer collaboration

.

Soft Skills:

  • Strong leadership and team management abilities.
  • Excellent interpersonal and collaboration skills across departments.
  • Analytical mindset with a data-driven approach to decision-making.
  • Highly organized, with strong time management and multitasking skills.
  • Adaptable, proactive, and able to thrive in a fast-paced environment.
  • Creative thinker with problem-solving aptitude.
  • Strong presentation and communication skills.

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