Social Media Marketing Specialist

6 days ago

Lahore, Punjab, Pakistan Knowza Learning Solutions Full time 900,000 - 1,200,000 per year

Company Overview

Knowza Learning Solutions — the back-office partner of a UK-based organisation — is expanding its operations and hiring for its new business venture, Strivex. We are seeking a disciplined and results-driven professional to join our Lahore team (Jail Road) and play a key role in supporting the growth of this exciting new initiative.

Job Summary

We are looking for a disciplined, creative, and results-driven
Social Media Marketing Specialist

to plan, manage, and execute high-performing social media campaigns across multiple platforms. The ideal candidate is passionate about digital marketing, has a strong personal social media presence, and brings experience working with well-known brands — particularly within the sports industry.

Key Responsibilities

  • Develop creative strategies for campaigns that align with brand goals and marketing objectives.
  • Collaborate with designers and content creators to develop ad concepts, messaging, and visuals for Meta, Google, and other digital platforms.
  • Plan and manage strategic initiatives such as new business launches, client onboarding campaigns, brand visibility drives, and sports-related campaigns..
  • Lead client communications, including meetings, feedback sessions, and reporting discussions.
  • Prepare weekly and monthly performance reports summarizing key KPIs like reach, engagement, CTR, leads, and conversions.
  • Stay updated on global social media trends, algorithm changes, and emerging digital tools to drive innovation and content relevance.
  • Conduct audience and market research to identify insights that shape creative direction.

Qualifications & Skills

  • 5–7 years of proven experience managing social media accounts.
  • Demonstrated experience working with renowned companies or agencies — experience with sports brands is highly preferable.
  • A strong and active personal social media presence that showcases creativity, content understanding, and engagement-building capability.
  • Strong analytical mindset with the ability to translate data into actionable strategies.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

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