Social Media Marketing Specialist

Job description

Job description

***We are Hiring Social Media Marketing Specialist***

Company Description

Techcinity Ltd
is a leading provider of
software solutions and digital services
, specializing in
Custom Web Application Development, Mobile App Development, Digital Marketing, E-commerce, Cloud Computing, Artificial Intelligence, and Blockchain Services
.

We deliver innovative digital solutions to clients across multiple industries worldwide, including
Fashion, Healthcare, Logistics, E-commerce, Fintech, and Accountancy
. With a focus on creativity, data-driven strategies, and cutting-edge technology, we help businesses enhance their online presence and accelerate growth.

Join our dynamic
Digital Marketing team
and be part of transforming businesses through impactful
Social Media Marketing strategies
.

Role Description

As a
Social Media Marketer
, you will be responsible for
developing, implementing, and managing social media strategies
that enhance brand awareness, drive engagement, and generate leads. You'll work closely with the content, design, and marketing teams to create compelling social media campaigns across multiple platforms.

Key Job Responsibilities

· Develop and execute social media strategies aligned with company goals and brand identity.

· Create, schedule, and manage engaging content across all social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc).

· Plan and run paid ad campaigns (TikTok Ads, Meta Ads, LinkedIn Ads) to boost reach and conversions.

· Monitor and analyze performance metrics to measure success and identify areas for improvement.

· Conduct audience and competitor research to inform content and strategy.

· Engage with followers by responding to comments, messages, and community interactions.

· Collaborate with the content and design teams to maintain consistent visual and messaging standards.

· Stay up to date with the latest social media trends, algorithms, and tools.

· Prepare monthly reports on campaign performance and growth insights.

· Manage social media calendars to ensure timely delivery of campaigns and posts.

Skills and Experience

·
Education:
Bachelor's degree in Computer Science, Marketing, Communications, Media Studies, or a related field.

·
Experience:
Minimum 7 – 10 years of proven experience in Social Media Marketing or Digital Marketing.

·
Platform Expertise:
In-depth knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

·
Advertising Skills:
Experience with TikTok Ads, Meta Business Suite, Ads Manager, and campaign optimization.

·
Analytics Knowledge:
Familiarity with Google Analytics, Insights, and reporting tools.

·
Content Creation:
Strong understanding of visual storytelling, captions, and brand voice.

·
Creativity & Adaptability:
Ability to craft engaging campaigns across different industries.

·
Graphic & Video Tools:
Basic knowledge of Canva, Adobe tools, or video editing platforms is a plus.

·
Time Management:
Ability to manage multiple social channels and meet campaign deadlines.

·
Team Collaboration:
Strong interpersonal skills to work effectively with cross-functional teams.

Why Join Techcinity Ltd

· Competitive salary with performance-based incentives.

· Work with international clients across diverse industries.

· Flexible working environment (Hybrid/Remote options available).

· Opportunity for career growth and professional development.

· Collaborative, innovative, and supportive team culture.

How to Apply

If you are passionate about digital marketing and love turning ideas into engaging social campaigns, we'd love to hear from you

Send your
CV
and
portfolio (if available)
to

with the subject line:

"Application – Social Media Marketer"