Marketing Analyst

1 week ago

Lahore, Punjab, Pakistan Finz Games Full time 500,000 - 1,500,000 per year

About Finz Games

At
Finz Games
, we're passionate about creating exciting, visually engaging mobile games that players love. We thrive on creativity, collaboration, and pushing artistic boundaries. If you're eager to design intuitive and beautiful game interfaces as part of a fun and supportive team, we'd love to hear from you

Role Overview

We are seeking a
Marketing Analyst
to join our marketing team. In this role, you will drive performance marketing efforts focusing on user acquisition and app store optimisation to enhance player growth, engagement, and retention. You will craft data-driven marketing strategies that elevate our brand presence and deliver measurable results.

Qualifications:

  • Bachelor's degree in Marketing, Advertising & PR, Communication, or a related field.
  • 1-3 years of experience in
    performance marketing
    , preferably within the gaming industry.

Requirements:

  • Strong expertise in
    User Acquisition
    strategies
  • Deep understanding of
    App Store Optimisation
    best practices
  • Proficiency in
    data interpretation
    to analyse campaign performance, identify trends, and derive actionable insights.
  • Hands-on experience with
    marketing analytics tools
    .
  • Strong project management skills to handle multiple campaigns and deliverables while meeting deadlines.
  • Ability to collaborate effectively with internal teams and external partners to align marketing objectives with business goals.

Responsibilities:

  • Plan and Execute User Acquisition Campaigns:
    Develop and manage multi-channel UA campaigns, ensuring data-driven decision-making to optimize player acquisition and maximize return on ad spend (ROAS).
  • Optimize App Store Presence:
    Implement ASO strategies to enhance app visibility and conversion rates through meticulous keyword research, creative asset optimization, and A/B testing.
  • Analyse and Report Performance:
    Monitor key performance indicators (KPIs) across all marketing efforts, generate comprehensive reports, and provide actionable recommendations for continuous improvement.
  • Research and Identify Growth Opportunities:
    Conduct competitive analysis and market research to identify new acquisition channels, audience segments, and emerging trends in the mobile gaming landscape.
  • Collaborate Cross-Functionally:
    Work with product, design, and analytics teams to align marketing strategies with product roadmaps, player behaviors, and creative storytelling.
  • Innovate and Optimize:
    Continuously refine marketing strategies using data-driven insights, experimenting with new formats, audiences, and creative approaches to enhance performance and engagement.

Interested?

Send your
resume
to

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