Digital Marketing Analyst – Onsite, Lahore

1 week ago

Lahore, Punjab, Pakistan Liztek Full time 900,000 - 1,200,000 per year

Digital Marketing Analyst – Onsite, Lahore (3-Month Contract)

Summary:

Plan, execute, and analyze digital marketing strategies to enhance brand visibility and generate business leads. Manage website content, LinkedIn presence, and YouTube video production while ensuring measurable improvement in campaign performance and engagement.

  • Onsite, Lahore
  • 3 Months Contract

Technical Expertise

  • Campaign Management: Proficiency in planning, executing, and analyzing multi-channel digital campaigns using tools like Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
  • Website & Content Management: Strong command of CMS platforms (WordPress, Wix) to update, optimize, and maintain web content aligned with SEO best practices.
  • SEO & Analytics: Knowledge of keyword research, Google Analytics, and SEO auditing tools to track traffic, KPIs, and campaign ROI.
  • LinkedIn Marketing: Expertise in managing company pages, running lead campaigns, and building organic engagement through professional content strategies.
  • Video Production: Experience in producing professional videos for YouTube using tools such as Adobe Premiere Pro, After Effects, or CapCut.
  • Email & Automation Tools: Familiarity with email marketing platforms like HubSpot or Mailchimp for campaign setup and performance tracking.

Responsibilities

  • Develop and manage end-to-end digital campaigns that support brand awareness and lead generation.
  • Regularly update website content, ensuring alignment with latest campaigns, SEO, and marketing objectives.
  • Plan and implement LinkedIn marketing strategies to grow network visibility and engagement.
  • Create, edit, and publish professional videos on YouTube aligned with brand themes and audience interest.
  • Monitor, analyze, and report campaign outcomes; recommend improvements based on data insights.
  • Work collaboratively with marketing, design, and technical teams to ensure cohesive digital execution.

Experience

  • 3-5 years
  • Prior experience in sofwtare house preferred

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