Manager - Retail Brand Relations & PR

1 week ago

Islamabad, Islamabad, Pakistan IMARAT Full time $40,000 - $80,000 per year

At IMARAT, our Retail Brand Relations & PR team plays a pivotal role in fostering and nurturing strong connections with both current and prospective retail brands. Our goal is to enhance the mall's brand image, diversify our tenant mix, and strengthen our market position.

In the Retail Brand Relationship Management role, you will cultivate strong partnerships with local, regional, and international retail brands. Acting as the main liaison between the mall and its retail partners, you'll focus on fostering mutual growth and ensuring brand alignment. Regular engagement with key tenants will help you understand their business performance and identify new leasing opportunities to support the leasing team.

Your work in Public Relations and Brand Image is crucial for enhancing the mall's reputation as a top retail destination. You will manage PR activities, collaborating with media, PR agencies, and influencers to promote major milestones and events. By overseeing press releases and public announcements, you'll ensure positive media coverage and effectively handle any crisis communication.

Additionally, you will drive Partnership and Co-Branding Initiatives, developing strategic collaborations that boost customer engagement and tenant visibility. Supporting the leasing team with market insights and competitor analysis will enhance our tenant mix. Finally, you'll coordinate brand-related events and retail activations, ensuring a premium customer experience and building visibility through mall-wide campaigns and influencer partnerships.

Required Experience & Qualification:

  • Bachelor's or Master's degree in Marketing, Public Relations, Business, or Communications.
  • 5–8 years of experience in brand management, PR, or retail relations, preferably in shopping malls or real estate leasing.
  • Established network of retail brand contacts and industry media is a strong plus.
  • Strong understanding of retail trends, tenant relations, and mall operations.
  • Excellent communication, negotiation, and presentation skills.
  • Proficiency in PR tools, CRM platforms, and digital marketing analytics.
  • Relationship-building and stakeholder management
  • Strategic communication and brand storytelling
  • Commercial awareness and understanding of leasing dynamics
  • Creative collaboration and campaign management
  • Strong organizational and project management skills

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