Visual Merchandiser

2 days ago

Karachi, Sindh, Pakistan Babies World Full time 600,000 - 800,000 per year

The Visual Merchandiser for baby outfits and baby gear is responsible for creating attractive, engaging, and customer-friendly visual displays in-store to maximize sales, enhance customer experience, and strengthen the brand image. This role requires creativity, a keen eye for detail, and a deep understanding of baby fashion trends and customer preferences.

Key Responsibilities:

  • Visual Display Planning:
  • Design and implement eye-catching window and in-store displays for baby clothes, accessories, and baby gear.
  • Regularly refresh visual themes to match the seasons, festivals, or promotional campaigns.
  • Product Presentation:
  • Ensure all baby products are presented neatly, cleanly, and according to brand standards.
  • Group outfits by theme, color, or occasion (e.g., newborn, casual, party wear).
  • Sales Support:
  • Align visual merchandising efforts with current marketing campaigns and sales promotions.
  • Collaborate with store teams to highlight new arrivals and high-margin products.
  • Store Layout & Fixtures:
  • Recommend and implement changes to floor plans and fixture placements to improve customer flow.
  • Inventory & Stock Coordination:
  • Work closely with store teams to ensure product featured displays.
  • Identify slow-moving products and suggest repositioning or remerchandising.

Requirements:

  • Proven experience as a visual merchandiser, preferably in babywear, kids' fashion, or lifestyle retail.
  • Strong knowledge of visual merchandising principles, color coordination, and display techniques.
  • Creativity, attention to detail, and trend awareness.
  • Familiarity with baby clothing and baby gear categories.
  • Proficiency in design software (Photoshop, Illustrator, or VM planning tools) is a plus.
  • Good communication and collaboration skills.
  • Ability to lift and set up display fixtures and handle light physical work.

Preferred Qualifications:

  • Diploma or Degree in Visual Merchandising, Fashion Design, Interior Design, or related field.
  • 3–4 years of experience in retail visual merchandising.

Understanding of parent and child behavior in retail environments

Job Type: Full-time

Pay: Up to Rs80,000.00 per month

Work Location: In person

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