Performance Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan HR First Pvt Ltd Full time

Responsibilities:

  • Plan and execute performance marketing campaigns across major digital platforms

  • Optimize campaigns for ROI, conversions, and cost efficiency

  • Monitor and analyze daily metrics (CPC, CPM, CTR, CPA, ROAS)

  • Manage monthly budgets and ensure efficient utilization

  • Conduct A/B testing, audience segmentation, and creative testing

  • Collaborate with creative, content, and analytics teams to enhance outcomes

  • Prepare performance reports with insights and clear recommendations

  • Ensure compliance with platform policies and maintain account security

Requirements:

  • Bachelor's degree in Marketing, Business, Digital Media, or related field

  • 3–5 years of proven experience in performance/digital marketing

  • Strong command of Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads

  • Solid understanding of paid media best practices & policy compliance

  • Excellent analytical, communication, and collaboration skills

  • Must not be engaged in any external business or freelance activity

Job Type: Full-time

Work Location: In person

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