Performance Marketing Specialist
2 weeks ago
GE Solucions is looking for a talented Performance Marketing Specialist (Google Ads) to manage and optimize Google Ads campaigns, including Google Shopping via Merchant Center. Experience with Meta/Facebook Ads is a plus, but the primary focus is Google Ads.
Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping).
- Manage product feeds and optimize listings in Google Merchant Center.
- Monitor campaign performance metrics (CPC, CTR, ROI, conversions).
- Conduct keyword research, write ad copy, and develop bidding strategies for Shopping campaigns.
- Collaborate with creative, content, and e-commerce teams to improve campaign results.
- Prepare reports and actionable insights to enhance campaign performance.
Requirements:
- Proven experience managing Google Ads campaigns, including Google Shopping / Merchant.
- Hands-on experience with Google Merchant Center and feed optimization.
- Strong understanding of SEM, PPC, and digital marketing analytics.
- Analytical, detail-oriented, and team player.
- Experience with Meta/Facebook Ads is a plus.
Job Details:
- Working Days: Monday – Friday (Alternate Saturdays)
- Shift Timings: 03:00 PM – 12:00 AM (Saturday: 03:00 PM – 11:00 PM) – flexibility based on business needs
- Location: PECHS, Block 6, Karachi
What We Offer:
- Market-competitive salary package
- Growth & learning opportunities
- Health insurance
- Annual appraisal
- Friendly and professional work culture
Apply Now:
Job Type: Full-time
Application Question(s):
- Do you have experience managing Google Ads campaigns?
- Have you worked with Google Shopping / Google Merchant Center?
Work Location: In person
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