Senior SEO
1 week ago
About Job: Senior SEO & PPC Manager
Location: Lahore, Pakistan (On-site Full Time) Near UCP
Department: Marketing
Reports to: Head of Marketing/CEO
About Us
At Acrosoft Pvt Ltd, we are building innovative digital products to empower professionals worldwide. We are looking for a Senior SEO Manager to lead our search engine optimization strategy, drive high-quality traffic, and strengthen the online presence of our products across global markets.
Key Responsibilities:
SEO Strategy & Execution
Develop and implement SEO strategies tailored for SaaS and product-based platforms.
Optimize websites, landing pages, and blogs for organic growth.
Build keyword strategies for highly competitive markets.
On-Page & Technical SEO
Conduct comprehensive site audits and implement technical SEO improvements (site speed, schema markup, Core Web Vitals).
Ensure mobile-first optimization and SEO compliance in product development.
Content Strategy & Optimization
Collaborate with the content team to produce SEO-friendly content.
Build pillar content and topic clusters for specific product-related niches.
Optimize existing content for rankings, conversions, and SERP features.
Off-Page SEO & Link Building
Develop link-building strategies via guest posting, PR outreach, and partnerships.
Improve domain authority and search visibility.
Analytics & Reporting
Track and report on keyword rankings, organic traffic, bounce rates, CTR, and conversions.
Use SEO tools (Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog) for insights.
Leadership & Collaboration
Lead and mentor a team of SEO specialists.
Work closely with Product, Development, and Marketing teams to align SEO with business goals.
Key Performance Indicators (KPIs)
Organic Traffic Growth: Achieve a 30–40% increase in organic traffic within the first 12 months.
Keyword Rankings: Ensure 50% of targeted high-volume keywords rank in the top 10 positions within 9–12 months.
Domain Authority (DA): Improve DA by +10 points in the first year through quality link-building.
Conversion Rate Optimization (CRO): Achieve a 20% increase in organic conversions (signups, downloads, or applications).
Content Performance: Ensure 70% of new content pieces rank in the top 20 within 3 months of publishing.
Page Load Speed & Core Web Vitals: Maintain website performance with an average page load time under 3 seconds.
Bounce Rate: Reduce bounce rate on product landing pages by 15% within 6 months.
Team Development: Successfully build and lead an SEO team, with defined SOPs, by the end of the first year.
Requirements
Bachelor's degree in Marketing, Business, Computer Science, or a related field.
5+ years of proven SEO experience (with at least 2 years in a senior/managerial role).
Strong technical SEO, on-page/off-page expertise, and content optimization.
Experience in SaaS or global product-based companies is preferred.
Familiarity with global SEO trends, schema, and multi-regional SEO.
Strong leadership, analytical, and communication skills.
What We Offer
Competitive salary package.
Work on globally scalable products with real impact.
Growth-oriented, collaborative culture.
Professional development opportunities in SEO, Product Marketing, and Growth Hacking.
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