SEO Lead

Location:
 Islamabad, Onsite

Company Overview:
 Tripshepherd is revolutionizing global travel by offering exclusive adventures curated by travel influencers and trusted local creators. Our platform allows users to explore unique experiences through immersive short-form videos, connecting people through travel. We are committed to delivering the best guest experience possible, empowering our employees, and nurturing talent for growth within the company.

• Job Description:
   We are seeking a knowledgeable and driven SEO to enhance our online presence and drive organic traffic to our platform. The ideal candidate will have a deep understanding of SEO best practices, a passion for digital marketing, and the ability to collaborate effectively with various teams to achieve business objectives and must have experience in Video SEO with familiarity in WordPress, Shopify, and headless CMS platforms.

Key Responsibilities:

• Keyword Research:
   Identify relevant keywords and phrases that potential customers use to search for travel experiences and integrate them into our content strategy.
• On-Page Optimization:
   Optimize website content, meta descriptions, titles, headings, and internal linking to improve search engine rankings.
• Technical SEO:
   Ensure the website meets technical requirements, such as mobile-friendly design, fast loading times, and secure HTTPS connections, to enhance user experience and search engine rankings.
• Content Strategy:
   Collaborate with content creators to develop and optimize content that aligns with SEO best practices and resonates with our target audience.
• Link Building:
   Develop and implement strategies to acquire high-quality backlinks, enhancing the site's authority and ranking.
• Analytics and Reporting:
   Use tools like Google Analytics, Google Search Console, and other SEO tools to track website performance, analyze data, and provide regular reports with actionable insights.
• Competitor Analysis:
   Analyze competitor websites and strategies to identify opportunities and stay ahead in the search rankings.
• Experience in Video SEO with familiarity in WordPress, Shopify, and headless CMS platforms.

Technical & Web Development Responsibilities:

• Website Performance Optimization:
   Ensure optimal website speed, Core Web Vitals, and responsive design for better user experience and search rankings.
• Structured Data & Schema Markup:
   Implement structured data ) to enhance search engine visibility and rich snippet appearance.
• HTML, CSS, JavaScript Knowledge:
   Ability to modify and optimize HTML, CSS, and JavaScript to improve SEO performance, such as lazy loading, minification, and caching.
• CMS & Website Management:
   Experience working with CMS platforms like WordPress, Shopify, or custom-built websites to implement SEO improvements.
• Technical Audits:
   Conduct regular technical audits, identifying and fixing broken links, redirects, duplicate content, and crawl issues.
• API & Automation:
   Familiarity with APIs and automation tools to streamline SEO tasks, such as automated reporting and content optimization.
• A/B Testing & CRO (Conversion Rate Optimization):
   Work with developers and marketing teams to implement A/B testing strategies to improve website performance and conversions.

Requirements:

• Experience:
   4+ years of experience working in SEO, digital marketing, or web development with a proven track record of improving website rankings and driving organic traffic.
• Technical Skills:
   Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), and basic coding knowledge (HTML, CSS, JavaScript).
• Web Development Experience:
   Understanding of CMS platforms (WordPress, Shopify) and experience working with developers to implement SEO best practices.
• Analytical Thinking:
   Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Communication Skills:
   Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.
• Adaptability:
   Up-to-date with the latest SEO trends, strategies, and algorithm changes, and the ability to adapt strategies accordingly.
• Education:
   Bachelor's degree in Marketing, Computer Science, or a related field is preferred.