CRM Specialist

2 weeks ago

Karachi, Sindh, Pakistan KNOATIV Full time 900,000 - 1,200,000 per year

Introduction
At
Valus
, were building the future of loyalty through AI-powered SaaS solutions that help businesses connect with their customers in smarter, more meaningful ways. We thrive on collaboration, innovation, and the relentless pursuit of creating value at every touchpoint.

Our team is driven by curiosity, creativity, and a growth mindset. Every challenge is a chance to learn, every idea can spark transformation, and every individual contributes to shaping the journey ahead. Together, we explore new possibilities, push boundaries, and design solutions that scale globally while delivering real impact locally.

About The Role
Were looking for a CRM Specialist who thrives on turning customer data into meaningful experiences. Youll lead the execution and optimization of omnichannel campaigns using Braze and Tealium, engaging customers across email, WhatsApp, push, and in-app messaging.

Your mission: drive engagement, retention, and conversion through smart personalization and automation that scales with our growth.

Key Responsibilities

  • Build and manage campaigns in Braze across multiple channels (email, SMS, push, in-app).
  • Use Tealium CDP to unify customer data, segment audiences, and trigger personalized journeys.
  • Design and optimize automated workflows based on behavioral triggers and lifecycle stages.
  • Run A/B tests, analyze KPIs (open rates, CTR, conversion, retention), and refine strategies using insights and predictive analytics.
  • Collaborate with product, sales, and customer success to align campaigns with business goals.
  • Stay up to date with Braze and Tealium capabilities, industry trends, and best practices.

What Youll Achieve

  • Improved retention, engagement, and lifetime value across the customer journey.
  • Enhanced campaign performance with data-driven personalization and automation.
  • Seamless customer experiences through unified messaging and omnichannel strategies.
  • Actionable insights delivered through regular reporting and performance analysis.

What You Bring

  • 23 years of experience in CRM, lifecycle marketing, or marketing automation.
  • Proficiency in Braze (segmentation, journey building, personalization).
  • Hands-on experience with Tealium CDP or similar platforms.
  • Strong analytical skills with experience in A/B testing and performance tracking.
  • A solid grasp of omnichannel strategy and customer journey mapping.
  • Experience in digital-first industries (e.g., SaaS, fintech, e-commerce) is a plus.
  • Familiarity with SQL, APIs, or integration workflows is a bonus.

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