Digital Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan DM Clinical Research Full time $40,000 - $80,000 per year


Digital Marketing Specialist
 
Department
Marketing - Karachi (Offshore)
Employment Type
Full-Time
Minimum Experience
2-3 years
 
DM Clinical Research, the largest privately-owned clinical research organization in the Houston area and one of the top fifty in the country, is looking for a Digital Marketing Specialist to join our team. 
 
This position requires a go-getter attitude, attention to detail, and creative thinking. Facebook and Google Ads experience is required for this role.  The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Facebook Ads Manager and other social platforms. As a Digital Marketing Manager, you will implement, optimize and report on digital marketing strategies for the company.
 
Duties & Responsibilities:
  • Develop and implement patient recruitment marketing programs and digital strategy to maximize the brand presentation, patient experience, and supports the integrated marketing and recruitment strategy.
  • Work with corporate marketing and patient recruitment team to maximize existing marketing initiatives and develop new ones.
  • Suggest and implement direct marketing methods to increase profitability.
  • Stay up to date on research industry insights and digital marketing trends.
  • Manage the execution of creative marketing strategies across various platforms including websites/landing pages, social media, print and digital ads, emails, videos, etc.
  • Oversee IRB approval processes for all patient recruitment and retention materials, including submission to the IRB.
  • Coordinate the creation of digital content with our external vendors (e.g. digital ads, blogs, press releases, etc.)
  • Manage relationships between our organization and external advertising vendors, oversee performance across multiple research sites, establish and monitor KPIs and ROI, and maximize overall patient recruitment.
  • Execute online and digital marketing programs to drive traffic and generate recruits, ultimately increasing our overall organic presence.
  • Other duties as assigned.


Experience & Requirements:
  • Bachelor's Degree preferred; Marketing degree is a plus
  • Marketing Certifications a plus
  • Must have people management experience
  • 2-3 years experience in placing media ads
  • Previous experience in diagnostics, clinical, pharmaceuticals or other heal related industry a plus
  • Expert in Facebook Advertising and Google Analytics
  • Exceptional written and verbal communication skills to a variety of audiences
  • Highly creative - brings new ideas and innovative approaches to tasks
  • Demonstrates effective oral, written and visual communication skills
  • Demonstrates ability to handle multiple projects and details simultaneously
  • Flexible - able to respond quickly to shifting priorities and demands
  • Advanced knowledge of Microsoft Office, CRM systems and Google Suite
  • Strong copywriting skills
  • Ability to work independently, plan and prioritize with minimal guidance
  • Must be detail oriented
  • Proficient problem solving and strategic decision making ability

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