Lead Generation Specialist

3 days ago

Karachi, Sindh, Pakistan Hr Ways 3 Full time 800,000 - 1,200,000 per year
About the job Lead Generation Specialist (Hybrid -Night Shift)

Client Introduction:
A fast-growing digital publishing company specializing in eBook sales, focused on high-conversion outbound strategies and personalized upselling to maximize customer value.

Job Description
We are seeking a highly motivated Lead Generation Specialist to join our team. The ideal candidate will be responsible for identifying, researching, and qualifying new business opportunities, as well as nurturing leads to the point of handover to our sales team. This role is perfect for someone who is results-driven, detail-oriented, and skilled in both online research and interpersonal communication.

Key Responsibilities
- Identify and research potential leads through various channels (LinkedIn, databases, industry events, social media, etc.)
- Qualify inbound and outbound leads to ensure alignment with target. customer profilesMaintain and update the CRM system with accurate lead data and activity logs.
- Develop and execute outreach campaigns via email, phone calls, and social platforms.
- Collaborate with sales and marketing teams to refine lead qualification. criteria and outreach strategiesTrack and analyze lead generation metrics. to optimize performance and ROI.
- Stay informed about industry trends, competitor activities, and market changes to identify opportunities.
- Build and nurture relationships with prospective clients until they are ready to engage with sales.

Qualifications & Skills
- Proven experience in lead generation, sales, or business development.
- Strong communication skillsboth written and verbal.
- Familiarity with CRM tools (e.g., HubSpot, Salesforce, Zoho)Proficient in using lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.)
- An analytical mindset with the ability to interpret data and identify trends.
- Self-motivated and able to work independently as well as collaboratively.
- Time management and organizational skills to handle multiple tasks effectively.

Other Details:

Company Strength: 20

Work Mode: Hybrid

Location: PECHS Block 2, Karachi

Working Timings: 6pm-2am

Working Days: Monday - Friday

Experience: 1 Years

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300 Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.Join our WhatsApp Channel stay updated or visit to know more.

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