PR Executive

2 weeks ago

Karachi Nazimabad, Pakistan 33d56e48-d10f-4c2f-964e-3705af093041 Full time 1,200,000 - 2,400,000 per year

Job description:

Job Title: PR Specialist

Department: Marketing & Communications

Industry: E-Commerce

Experience Required: 1–2 Years (International Market Experience Preferred)

Location: Habib Bank Chowrangi, Nazimabad, Karachi

Employment Type: Full-time

About the Role

We are seeking a dynamic and creative (PR) Specialist to join our growing E-Commerce team. The ideal candidate will have 1–2 years of experience in PR, with exposure to international markets and a strong understanding of digital commerce trends. You will play a key role in shaping our brand narrative, building media relationships, and driving communication strategies that enhance our global visibility and reputation.

Key Responsibilities

  • Develop and execute PR strategies to increase brand awareness and credibility across international markets.
  • Build and maintain strong relationships with media outlets, influencers, and key stakeholders in target regions.
  • Craft compelling press releases, media kits, and other PR materials aligned with the brand's tone and strategy.
  • Monitor global media coverage, track PR performance metrics, and prepare periodic reports.
  • Collaborate with marketing, social media, and content teams to ensure consistent messaging across channels.
  • Support international campaign launches, product announcements, and brand partnership initiatives.
  • Manage crisis communications and reputation management efforts when necessary.
  • Stay up to date with global E-Commerce and consumer trends to identify PR opportunities.

Qualifications & Skills

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 1–2 years of relevant experience in PR, preferably in E-Commerce or consumer brands.
  • Experience in international or cross-border PR campaigns is a plus.
  • Excellent written and verbal communication skills (English proficiency required; additional languages are a plus).
  • Strong media relations and storytelling ability.
  • Proficiency with PR tools and platforms (e.g., Cision, Meltwater, PR Newswire).
  • Creative thinker with an analytical mindset and attention to detail.
  • Ability to thrive in a fast-paced, dynamic, and global work environment.

Job Type: Full-time

Work Location: In person

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