Marketing Specialist

About the Company

Jaffer Business Systems (JBS), founded in 1982 as a division of Jaffer Brothers, has been at the forefront of technology solutions for over four decades. Today, JBS stands as one of Pakistan's leading IT companies, empowering organizations through innovation, digital transformation, and people-centric technology. Guided by our vision of "Harnessing Innovation & Empowering Generations," we continue to build solutions that shape a smarter and more connected future. JBS includes a diverse portfolio of subsidiaries such as
Hysab Kytab, Energy & Automation Pakistan, Blutech Consulting
, and
Imparé,
reflecting our expanding global footprint and commitment to technological excellence. Through its specialized business units —
JBS Arabia, JBS Infrastructure Solutions, JBS Customer Service & JBS Americas and Europe
. JBS continues to deliver exceptional value across regions and industries. At JBS, we believe in creating impact through technology, collaboration, and continuous learning driving progress for our clients, our people, and the communities we serve.

Role Overview

The Marketing Specialist is responsible for driving strategic, data-informed marketing initiatives that enhance brand visibility, accelerate performance across channels, and contribute to overall business growth.

Location:
Karachi, Pakistan

Business Unit/Department:
Marketing

Mode:
Onsite

Type:
Full Time

Job Responsibilities:

• Position JBS as a premier AI Brand by managing the publication of case studies, media placements, and high-engagement webinars focused on real-world AI impact.
• Automate Lead Gen & Nurturing Workflows through tools like ACE chatbot, Calendly AI, CRM integration, and email automation to improve conversion across the funnel.
• Build a scalable Marketing Automation Infrastructure by integrating all digital tools and dashboards (GA4, CRM, Power BI), enabling real-time campaign reporting and reducing manual work.
• Implementing Website Optimization & Relaunch by through upgrade of the JBS website, including UX/UI, SEO, content updates, and AI integrations to drive traffic, engagement, and conversions.
• Leverage AI in Marketing Operations by embedding GPT tools, OCR, and dynamic personalization across content, email, and analytics to enhance performance and scalability.
• Ensure AI Governance & Compliance by implementing frameworks, running quarterly audits, and training all staff on secure and ethical AI usage within marketing workflows.
• Align Project & Task Management Across BUs using collaborative tools (Planner, BI dashboards) to track initiative progress, streamline reporting, and improve delivery efficiency.
• Collaborate with internal teams (Digital, Product, IT, Compliance) and vendors to ensure seamless tech implementation and optimization.
• Monitor digital KPIs across platforms and continuously improve processes based on performance data.

Skills:

• Strong command of MarTech tools such as HubSpot, Mailchimp, GA4, Power BI, Looker, Search Console, and CRM platforms.
• Deep understanding of marketing automation, AI-powered chat tools, and dynamic content personalization.
• Familiarity with web analytics, SEO optimization, and conversion rate improvement techniques.
• Experience managing website redesigns, technical SEO audits, and UX/UI workflows.
• Working knowledge of AI governance, compliance standards, and ethical considerations in digital content.
• Ability to connect disparate systems and automate workflows through planning, tagging, and dashboarding tools.
• Highly analytical, tech-savvy, and process-oriented.
• Strong leadership and cross-functional coordination skills.
• Ability to manage multiple digital platforms and deliver under tight timelines.
• Fast learner with adaptability to evolving tech and AI trends.
• Organized, proactive, and results driven.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, Digital Media, or a related field.
• Certifications in Marketing Automation, AI Tools, or Web Strategy are a plus.
• 2-3 years of experience in digital marketing, marketing automation, or website management.
• Demonstrated experience executing AI or technology-driven marketing initiatives.
• Proven ability to manage website performance, campaign analytics, and MarTech platforms.
• Familiarity with governance frameworks and data privacy compliance for AI tools is preferred.