Content Strategist

Job Description

Company Overview

Established in 2017, The Journal Post Group is redefining how news and entertainment connect with the social generation.

We create engaging editorial, video, and documentary content that reaches over 5 billion people globally every month. Our mission is to give voice to the youth by building communities that laugh, think, and take action.

Through the power of major digital platforms, we've grown into one of the world's most influential media publishers.

The Journal Post Group is looking for a
Content Strategist
to join our dynamic team in Lahore. In this role, you will work under the guidance of the Content team to support and oversee day-to-day creative operations, ensuring the seamless execution of campaigns and content across multiple platforms. You will collaborate with designers, editors, writers, and social teams to deliver impactful, high-quality creative output that resonates with a global youth audience.

Fresh graduates are encouraged to apply

Key Responsibilities

• Work closely under the guidance of the creative team to support and streamline day-to-day creative operations.
• Assist in managing and coordinating a cross-functional team of graphic designers, video editors, and content writers.
• Support the development and execution of creative strategies that align with overall brand objectives and campaign goals.
• Oversee and review the creation, editing, and delivery of visual and written content across multiple digital platforms.
• Ensure all creative output adheres to brand guidelines, maintains quality standards, and resonates with target audiences.
• Participate in content planning, brainstorming sessions, and concept development to generate fresh, innovative ideas.
• Help maintain consistency in brand visual identity, tone of voice, and content cadence across campaigns.
• Monitor and update content calendars, contributing to performance tracking and audience engagement analysis.
• Stay current with emerging digital trends, platform innovations, and best practices in creative storytelling.
• Collaborate with the social media team to ensure timely, engaging, and consistent publishing.

What We're Looking For

• Creative leadership
  – Ability to guide, mentor, and collaborate with a multidisciplinary team of designers, editors, and writers.
• Strategic mindset
  – Skilled in supporting the development of creative strategies that align with brand objectives and digital trends.
• Strong coordination
  – Capable of managing multiple projects, teams, and deadlines while maintaining smooth day-to-day operations.
• Content expertise
  – Familiarity with both visual and written storytelling, with an eye for detail in design, copy, and overall creative execution.
• Trend awareness
  – Up to date with the latest digital media trends, platform updates, and audience engagement techniques.
• Quality-driven
  – Committed to ensuring that all creative output meets high standards of originality, consistency, and brand alignment.
• Collaborative spirit
  – Comfortable working cross-functionally with social media managers, editors, and strategists to deliver cohesive campaigns.
• Problem-solving approach
  – Resourceful and adaptable in a fast-paced environment where priorities shift quickly.
• Communication skills
  – Able to give constructive feedback, articulate creative direction clearly, and contribute to brainstorming sessions effectively.
• Passion for creativity
  – A genuine enthusiasm for digital culture, innovative storytelling, and producing content that connects with global audiences.

Blended Working at The Journal Post Group

At The Journal Post Group, we follow a blended working model. This means most departments — across both our Lahore and international offices — operate from the office five days a week to encourage collaboration, creativity, and team synergy.

Diversity & Inclusion

The Journal Post Group is proud to be an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace at every level of the company. As a leading global youth publisher, we believe in amplifying underrepresented voices and using our platform to reflect the communities we serve. We welcome applicants from all backgrounds and communities and are dedicated to creating an environment where everyone feels valued, heard, and empowered to be their authentic selves.