Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan Prime System Solutions Full time 400,000 - 1,200,000 per year

About the Role

We're looking for a dynamic Marketing Strategist who can own our marketing presence end-to-end—planning strategy, creating content, and managing social media channels to drive brand awareness, engagement, and lead generation. The ideal candidate is a combination of strategist and hands-on creator.

Key Responsibilities:

  • Develop and execute integrated B2B marketing strategies aligned with business goals.
  • Conduct market and competitor research to identify trends and opportunities.

  • Plan campaigns that support lead generation, product launches, and thought leadership.

  • Manage and grow all social media channels.

  • Create monthly content calendars, schedule posts, and monitor engagement.

  • Produce engaging content: posts, infographics, short videos/reels, case studies, blogs, and email newsletters.

  • Ensure all content aligns with brand voice and resonates with professional audiences.

  • Coordinate with designers or freelancers when specialized graphics or video edits are required.

Requirements
  • Bachelor's degree in marketing, Communications, Business Administration, or a related field.
  • 2–4 years of hands-on experience in marketing, social media management, and content creation.
  • Strong grasp of LinkedIn marketing and other professional platforms.
  • Proficiency in design and editing tools like Canva, Adobe Creative Suite.

  • Excellent writing skills and understanding of B2B audience tone.

  • Strategic thinking combined with a creator's mindset.

  • Strong project management and multitasking ability.
  • Analytical mindset to interpret data and optimize campaigns.
  • Creative storytelling and visual sense for professional audiences.

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