Senior PPC Expert

2 days ago

Lahore, Punjab, Pakistan Cleartwo Full time 1,200,000 - 3,600,000 per year

About the Role:

We are seeking an experienced and data-driven
Senior PPC Expert
to manage, optimize, and scale paid advertising campaigns across multiple platforms — including
Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and other digital media channels
.

The ideal candidate will have a proven track record of delivering strong ROI through advanced campaign optimization, A/B testing, audience segmentation, and data analysis. You will play a key role in shaping the company's paid media strategy and mentoring junior team members.

Key Responsibilities:
Campaign Strategy & Execution

  • Develop and execute high-performing PPC strategies across Google, Meta, TikTok, and other paid platforms.
  • Conduct keyword, audience, and competitive research to identify growth opportunities.
  • Set up, monitor, and optimize campaigns for conversions, CPA, and ROAS goals.
  • Build, test, and scale ad creatives in collaboration with the design and content teams.
  • Plan and manage monthly, quarterly, and annual media budgets effectively.

Optimization & Analysis

  • Continuously monitor campaign performance and adjust bids, audiences, and creatives to maximize ROI.
  • Perform A/B testing for ad copies, creatives, and landing pages.
  • Analyze performance metrics and prepare actionable insights for internal teams and clients.
  • Implement conversion tracking, event tracking, and pixel setup using Google Tag Manager, GA4, and Meta Events Manager.

Strategic Development

  • Collaborate with marketing and sales teams to align paid media efforts with business goals.
  • Identify new trends and opportunities in digital advertising, automation, and data analytics.
  • Propose innovative ideas to increase leads, sales, and brand visibility.
  • Contribute to full-funnel marketing strategies (awareness → conversion → retention).

Team & Client Collaboration

  • Mentor junior PPC executives and provide training where necessary.
  • Communicate clearly with international clients regarding campaign performance and insights.
  • Work cross-functionally with design, analytics, and web development teams.

Qualifications & Skills:

  • Bachelor's degree
    in Marketing, Business, or a related field.
  • 3–6 years
    of hands-on experience managing PPC campaigns.
  • Expertise in
    Google Ads
    ,
    Meta Ads
    , and
    TikTok Ads
    (certifications preferred).
  • Strong understanding of
    conversion tracking, attribution, and analytics tools (GA4, GTM, Looker Studio, etc.)
  • Experience managing
    large ad budgets (5–6 figures monthly)
    .
  • Deep understanding of
    bidding strategies, A/B testing, and ad funnels.
  • Excellent
    analytical, reporting, and problem-solving skills.
  • Strong
    English communication skills
    (written and verbal).
  • Up-to-date knowledge of industry trends and platform updat

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