B2B Social Media Manager – Energy

1 week ago

Lahore, Punjab, Pakistan SPEC Refinery (PVT) LTD Full time 1,200,000 - 3,600,000 per year

Location: Lahore, Pakistan

Key Responsibilities

Social Media Strategy & Management (40%)

  • Develop and execute B2B social media strategies aligned with corporate objectives.
  • Manage official accounts across LinkedIn, Twitter/X, Instagram, Facebook & YouTube.
  • Monitor industry trends, competitors, and global conversations for thought leadership opportunities.
  • Establish social media governance policies, brand consistency, and crisis protocols.

Content Creation & Storytelling (35%)

  • Create compelling visual + written content for industrial projects, safety campaigns, sustainability programs, and corporate updates.
  • Transform technical engineering concepts into accessible narratives.
  • Produce videos, graphics, infographics, and interviews highlighting company achievements.
  • Collaborate with project teams for on-site content capture (while following HSE compliance).

Engagement & Community Building (15%)

  • Drive employer branding in collaboration with HR for recruitment campaigns & others.

Analytics & Reporting (10%)

  • Track and report KPIs, follower growth, engagement, impressions, and ROI.
  • Use tools like Google Analytics, Hootsuite, Sprout Social, LinkedIn Analytics.
  • Provide insights and recommendations for continuous improvement.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 4–6 years of social media management experience (B2B/industrial sector preferred).
  • Proven success in managing corporate accounts (50K+ followers).
  • Experience in Oil & Gas, EPCC, Energy, or Heavy Industry is a strong plus.

Technical Skills:

  • Expert knowledge of LinkedIn, Twitter/X, Instagram, Facebook, YouTube etc.
  • Tools: Hootsuite, Sprout Social, Buffer, Later etc.
  • Proficiency in copywriting, mediator in design, video editing software's
  • Understanding of SEO, analytics, and lead generation.
  • Adobe Creative Suite, Corel Draw, Canva, and Microsoft Office Suite.
  • Professional certifications in Digital Marketing / Social Media.

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Work Location: In person

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