Social Media Manager

2 weeks ago


Lahore, Punjab, Pakistan AHK GLOBAL SOLUTIONS Full time 1,200,000 - 2,400,000 per year

Position Title:
Social Media Manager & Digital Strategist

Department:
Marketing & Communications

Location:
Gulberg- Lahore

Reporting To:
Head of Marketing / Director of Communications

Employment Type:
Full-Time

Position Overview

The Social Media Manager & Digital Strategist is responsible for developing, implementing, and managing the company's social media and digital marketing strategy to increase brand awareness, enhance engagement, and drive business growth. This role requires a balance of strategic thinking, creative execution, and data-driven decision-making.

Key Responsibilities

  1. Strategy & Planning

  2. Develop and execute a comprehensive
    social media and digital strategy
    aligned with business goals.

  3. Identify target audiences and design tailored campaigns to build brand visibility and engagement.
  4. Manage annual and quarterly digital marketing calendars.

  5. Content & Campaign Management

  6. Oversee creation, curation, and scheduling of high-quality content across all platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).

  7. Ensure consistent brand voice and messaging across all digital touchpoints.
  8. Plan, launch, and optimize
    paid media campaigns
    (Meta, LinkedIn, Google, etc.).

  9. Analytics & Performance

  10. Monitor and analyze campaign performance through tools such as Google Analytics, Meta Business Suite, and LinkedIn Insights.

  11. Generate monthly/quarterly reports with actionable insights.
  12. Optimize strategies based on performance metrics (ROI, engagement, conversions).

  13. Community & Brand Management

  14. Manage online communities, respond to customer queries, and handle escalations.

  15. Support reputation management and crisis communication across digital platforms.
  16. Collaborate with cross-functional teams (Creative, PR, Sales) for integrated campaigns.

  17. Innovation & Trends

  18. Stay updated with the latest digital marketing trends, tools, and competitor strategies.

  19. Recommend innovative approaches to strengthen digital presence.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
  • 5+ years of proven experience
    in social media management and digital strategy.
  • Strong understanding of
    SEO, SEM, and content marketing
    .
  • Proficiency with
    social media management tools
    (Hootsuite, Sprout Social, Zoho Social, etc.).
  • Expertise in
    digital advertising platforms
    (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
  • Excellent written and verbal communication skills.
  • Strong leadership, project management, and analytical abilities.
  • Creative thinker with a data-driven approach to decision-making.

Key Competencies

  • Strategic thinking and innovation.
  • Strong analytical and reporting skills.
  • Collaboration and stakeholder management.
  • Ability to thrive in a fast-paced, dynamic environment.

What We Offer

  • Competitive salary and performance-based incentives.
  • Growth opportunities within a dynamic organization.
  • Exposure to international markets and premium brands.
  • A collaborative, innovative, and inclusive work environment.


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