Digital Product Marketing Executive

2 weeks ago

Johar Town Punjab, Pakistan WalQalum Full time 1,200,000 - 3,600,000 per year

Company Description

Walqalum is a team of talented and enthusiastic Software Engineers who are passionate about building better digital solutions for the community. Our team is equipped with the latest tools and technologies, continuously learning and improving. Walqalum provides customized solutions, including ERP, web & mobile apps, custom CRM & CMS solutions, e-commerce, fintech, blockchain, and IoT. Our goal is to create scalable, sustainable solutions that benefit current and future generations. We adhere to a strict agile model to deliver high-quality products on time using best practices in software engineering.

About the Role:

We are looking for a passionate and creative
Digital Product Marketing Executive
to join our team The ideal candidate will be responsible for driving brand awareness, executing digital marketing strategies, and enhancing our engagement across online platforms. This role demands a combination of technical skill, artistic creativity, and strategic thinking to craft impactful visuals for
e-commerce and brand management
, along with maintaining a strong
LinkedIn and social media presence
.

Location: Johar Town Lahore, Pakistan (onsite)

Key Responsibilities:

  • Plan and execute marketing campaigns across digital and offline channels.
  • Manage and grow the company's social media presence (Instagram, YouTube, Facebook, LinkedIn, etc.).
  • Collaborate with designers, content creators, and internal teams to ensure cohesive brand messaging.
  • Create engaging marketing materials, including newsletters, ads, and promotional content.
  • Monitor campaign performance, analyse data, and prepare insightful performance reports.
  • Utilise digital marketing tools (Meta Ads, Google Ads, etc.) to optimise reach and conversions.
  • Stay updated on digital marketing trends, audience behaviour , and competitor activities.

Requirements:

  • Bachelor's degree in marketing, Media, Business, or a related field
  • 2 to 3 years
    of experience in digital marketing, brand growth, or
    product marketing
    .
  • Strong understanding of online marketing strategies and tools.
  • Excellent communication and content creation skills
  • Creative mindset with attention to detail and brand aesthetics.

Why Join Us?

  • Opportunity to work in a fast-paced, creative tech environment.
  • Collaborative and supportive team culture.
  • Room for professional growth and innovation.

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