Google Ads Specialist

2 weeks ago

Lahore, Punjab, Pakistan Eden Prime Full time 900,000 - 1,200,000 per year

Job Title: Google Ads & Google Merchant Center Expert

Location:

DHA Phase 5, Lahore

Job Type:

[Full-time / Night shift]

About Us:

We are a growing business specializing in cables, providing high-quality products to customers through various online platforms. We are looking for a skilled 
Google Ads & Google Merchant Center Expert

to manage and optimize our 
Shopping Ads and Search Ads

to drive traffic, increase sales, and maximize ROI.

Key Responsibilities:

  • Google Ads Management:
  • Create, manage, and optimize 
    Search Ads & Shopping Ads
     for cable-related products.
  • Perform 
    keyword research, audience targeting, and bid adjustments
     for improved performance.
  • Set up and manage 
    Performance Max campaigns
     to boost conversions.
  • A/B test ad copies, creatives, and landing pages to enhance CTR and conversion rates.
  • Google Merchant Center Optimization:
  • Upload and optimize product feeds for better visibility and compliance.
  • Troubleshoot and resolve 
    disapproved products, feed errors, and policy violations
    .
  • Improve 
    product titles, descriptions, and structured data
     for better rankings.
  • Work with the team to ensure smooth data integration and updates.
  • Analytics & Reporting:
  • Monitor and analyze campaign performance using 
    Google Analytics & Google Ads dashboard
    .
  • Provide regular reports with insights and recommendations for improvement.
  • Optimize ad spend and ensure a high 
    Return on Ad Spend (ROAS)
    .

Requirements:

  • 3+ years of experience
     managing 
    Google Shopping Ads & Search Ads
    .
  • Strong knowledge of 
    Google Merchant Center, feed optimization, and compliance
    .
  • Experience with 
    cable or electronics-related products
     is a plus.
  • Proficiency in 
    Google Analytics, Google Tag Manager, UTM Tags, and conversion tracking
    .
  • Ability to analyze data and make data-driven decisions.
  • Strong communication and problem-solving skills.

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