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Google Ads Specialist- SEO Executive

2 weeks ago

Lahore, Punjab, Pakistan 4Nodes Technologies Full time 600,000 - 1,200,000 per year

Position:
Google/Meta Ads and PPC Specialist

Location:
Tajpura Scheme, Canal Road

Type:
Full-time (On-site)

Department:
Marketing

Salary:
60, ,000

Job Overview:

We are seeking a detail-oriented and motivated Associate Google/Meta Ads and PPC Specialist to support our digital marketing efforts. This role involves managing and optimizing pay-per-click (PPC) campaigns across Google Ads and Meta platforms, analyzing performance metrics, and contributing to overall advertising strategies to drive traffic and conversions.

Key Responsibilities:

  • Assist in the creation, management, and optimization of Google Ads and Meta ad campaigns.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Monitor campaign performance and generate reports on key metrics, including impressions, clicks, conversions, and ROI.
  • Collaborate with the marketing team to develop compelling ad copy and creative assets.
  • Implement A/B testing strategies to optimize ad performance.
  • Analyze data and make recommendations for campaign adjustments to improve results.
  • Stay updated on industry trends and best practices in PPC advertising.
  • Support the development of landing pages and other assets to enhance conversion rates.
  • Help manage budgets and ensure efficient allocation of ad spend.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • 1-2 years of experience in Google Ads and/or Meta advertising (internships included).
  • Familiarity with PPC best practices and digital marketing principles.
  • Basic knowledge of Google Analytics and tracking tools.
  • Strong analytical skills and the ability to interpret data effectively.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational skills and the ability to manage multiple tasks.
  • Proficiency in Microsoft Excel or Google Sheets; experience with data visualization tools is a plus.

Preferred Skills:

  • Google Ads and/or Meta Ads certifications.
  • Experience with remarketing and retargeting campaigns.
  • Understanding of SEO principles and how they integrate with PPC strategies.