Head of Digital
3 days ago
We are seeking a highly skilled and strategic Digital & E-Commerce Marketing Head to lead our digital growth and online revenue initiatives. This role requires deep expertise in performance marketing, e-commerce platforms, customer acquisition, and brand building through digital channels.
Key Responsibilities:
- Design and execute comprehensive
digital and e-commerce marketing strategies
to drive traffic, conversions, and revenue growth. - Lead paid marketing efforts across platforms like
Google Ads, Meta Ads (Facebook/Instagram), YouTube, and others
. - Manage the company's
website and e-commerce store
, focusing on UX, performance, and conversion optimization. - Develop and manage digital presence across
online marketplaces
(e.g., Amazon, Daraz, Shopify, etc.). - Drive
SEO, SEM, email marketing, remarketing, affiliate, and influencer campaigns
. - Monitor and report performance using
Google Analytics, Meta Business Suite, and other tools
. - Lead a high-performing digital team (PPC, social media, email, analytics).
- Stay updated on
industry trends, tools, and consumer behaviors
. - Own and manage the
digital marketing budget
to maximize ROI and ROAS. - Collaborate closely with content, creative, and product teams for seamless campaign execution.
Requirements:
- Bachelor's or Master's in Marketing, Business, or relevant field.
- Minimum
7 years of digital marketing experience
, with at least 3 in a leadership role. - Strong understanding of
e-commerce funnels, growth hacking, and customer lifecycle marketing
. - Proficiency in
Google Ads, Meta Ads, Google Analytics (GA4), SEO tools
, and e-commerce CMS platforms. - Proven ability to drive online revenue and growth through strategic digital initiatives.
- Excellent leadership, communication, and analytical skills.
Job Type: Full-time
Application Question(s):
- Describe a successful e-commerce campaign you led — what made it successful?
- How do you approach optimizing ROAS and customer acquisition costs?
- Which digital platforms and tools have you found most effective in driving online growth?
-
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