Head of Digital

2 weeks ago

Islamabad, Islamabad, Pakistan The Hiring Full time 900,000 - 1,200,000 per year

We are seeking a highly skilled and strategic Digital & E-Commerce Marketing Head to lead our digital growth and online revenue initiatives. This role requires deep expertise in performance marketing, e-commerce platforms, customer acquisition, and brand building through digital channels.

Key Responsibilities:

  • Design and execute comprehensive 
    digital and e-commerce marketing strategies
     to drive traffic, conversions, and revenue growth.
  • Lead paid marketing efforts across platforms like 
    Google Ads, Meta Ads (Facebook/Instagram), YouTube, and others
    .
  • Manage the company's 
    website and e-commerce store
    , focusing on UX, performance, and conversion optimization.
  • Develop and manage digital presence across 
    online marketplaces
     (e.g., Amazon, Daraz, Shopify, etc.).
  • Drive 
    SEO, SEM, email marketing, remarketing, affiliate, and influencer campaigns
    .
  • Monitor and report performance using 
    Google Analytics, Meta Business Suite, and other tools
    .
  • Lead a high-performing digital team (PPC, social media, email, analytics).
  • Stay updated on 
    industry trends, tools, and consumer behaviors
    .
  • Own and manage the 
    digital marketing budget
     to maximize ROI and ROAS.
  • Collaborate closely with content, creative, and product teams for seamless campaign execution.

Requirements:

  • Bachelor's or Master's in Marketing, Business, or relevant field.
  • Minimum 
    7 years of digital marketing experience
    , with at least 3 in a leadership role.
  • Strong understanding of 
    e-commerce funnels, growth hacking, and customer lifecycle marketing
    .
  • Proficiency in 
    Google Ads, Meta Ads, Google Analytics (GA4), SEO tools
    , and e-commerce CMS platforms.
  • Proven ability to drive online revenue and growth through strategic digital initiatives.
  • Excellent leadership, communication, and analytical skills.

Job Type: Full-time

Application Question(s):

  • Describe a successful e-commerce campaign you led — what made it successful?
  • How do you approach optimizing ROAS and customer acquisition costs?
  • Which digital platforms and tools have you found most effective in driving online growth?

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