Female Content Marketing Specialist

2 weeks ago

Karachi Saddar Gpo, Pakistan M M & BROS Full time 1,200,000 - 3,600,000 per year

Job Title: Female Content Marketing Specialist

Location: Karachi, Pakistan

Employment Type: Full-time

Reports To: Marketing Manager / Head of Marketing/ Company Director

Company Overview

Mima Construction is a well-established construction firm based in Karachi, known for delivering high-quality building and infrastructure projects. Since our founding in 2003, we have grown into a reputable contracting company with a team of talented professionals and advanced technical capabilities. Our focus on innovation and meticulous execution has earned us a strong reputation for dependability and excellence in every project we undertake. Join us and contribute to a company that values teamwork, integrity, and professional growth.

Job Summary

Mima Construction is looking for a creative and detail-oriented Content Marketing Specialist with 1–3 years of experience to join our in-house marketing team. In this mid-level position, you will work independently to develop compelling content that promotes our services and projects, with a primary focus on writing engaging promotional emails. The ideal candidate is organized, proactive, and has a strong understanding of email marketing strategies. You will collaborate with our marketing team to align all content with Mima Construction's brand voice and business goals.

Key Responsibilities

  • Write, edit, and proofread promotional email campaigns and newsletters to highlight company projects, services, and special promotions.
  • Develop content calendars and manage the scheduling of email campaigns to ensure timely delivery and coordination with marketing initiatives.
  • Personalize and segment email content for different target audiences, enhancing engagement and conversion rates.
  • Analyze email campaign performance (e.g. open rates, click-through rates) and optimize content to improve results.
  • Collaborate with the design team to create visually appealing email templates that reflect brand guidelines.
  • Maintain and update email subscriber lists and ensure compliance with email marketing best practices.
  • Research industry trends and incorporate relevant topics and keywords to make content more effective.

Qualifications and Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 1–3 years of professional experience in content marketing, email marketing, or a similar role (preferably within marketing or a related industry).
  • Exceptional writing and editing skills in English, with a keen eye for detail and a focus on clear, persuasive communication.
  • Familiarity with email marketing tools (such as Mailchimp, HubSpot, or Campaign Monitor) and basic knowledge of analytics platforms.
  • Understanding of digital marketing fundamentals, including SEO and audience targeting.
  • Strong organizational and time-management skills, with the ability to work independently and meet deadlines.
  • A proactive, creative mindset and the ability to generate fresh ideas for promotional content.
  • Experience or interest in the construction industry is a plus.
  • We strongly encourage qualified female candidates to apply, as we value diversity and aim to support women's growth in our company.

Work Schedule and Location

This is a full-time, in-person position based in Karachi, Pakistan. The working hours are 9:00 AM to 6:00 PM, Monday through Saturday. Punctuality and consistency are important, and occasional flexibility for special projects or events may be required. You will be working from our Karachi office.

Job Type: Full-time

Experience:

  • Digital Marketing: 1 year (Preferred)
  • Content Marketing: 1 year (Preferred)

Work Location: In person

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