Social Media Marketer

17 hours ago

Karachi GulshanEJamal, Pakistan Panabot Full time 350,000 - 400,000 per year

Job Description: Social Media Marketer

Position: Social Media Marketer

Industry: Research & Publication (RSP)

Experience Required: Minimum 2 years

Location: Gulshan-E-Jamal, Karachi

Employment Type: Full-time

Role Overview

We are seeking a highly motivated and skilled Social Media Marketer with proven expertise in the Research & Publication (RSP) industry. The role involves managing social media platforms, executing marketing strategies, and overseeing lead management to strengthen brand presence and drive business growth.

Key Responsibilities

  • Develop and implement effective social media strategies aligned with organizational objectives.
  • Manage daily operations of all social media platforms (LinkedIn, Twitter/X, Facebook, Instagram, etc.).
  • Create, curate, and publish engaging content specific to the RSP industry.
  • Monitor social media channels to increase engagement and brand visibility.
  • Track performance metrics, analyze results, and prepare detailed reports.
  • Manage and nurture leads generated through social media channels.
  • Collaborate with cross-functional teams to ensure brand consistency.
  • Stay updated with industry trends, competitor activities, and emerging digital tools.

Required Qualifications

  • Minimum 2 years of professional experience in Social Media Marketing & Management within the Research & Publication industry.
  • Strong understanding of digital marketing trends, algorithms, and audience engagement strategies.
  • Experience in lead management and nurturing processes.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.

Preferred Skills

  • Basic design skills (Canva/Photoshop or equivalent).
  • Experience with paid campaigns for academic or publication-focused audiences.
  • Knowledge of SEO and content marketing best practices.

What We Offer

  • Competitive salary and benefits package.
  • A collaborative and innovative work environment.
  • Opportunities for professional development in the RSP sector.
  • Exposure to international markets and global audience engagement.

Job Type: Full-time

Pay: Rs35, Rs40,000.00 per month

Work Location: In person

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