Creative Director

2 weeks ago

Pakistan Elite HRSP Full time 1,200,000 - 2,400,000 per year

Our client is dedicated to empowering businesses with tailored digital solutions, specializing in website design, social media management, and paid media/advertising strategies to drive growth.

Role Overview

The Creative Director – Performance Marketing will lead the creative strategy for client campaigns, ensuring alignment across branding, copy, and visuals to maximize performance outcomes. This role is highly strategic—focusing on mentorship, campaign oversight, and optimization—without direct execution on ad platforms. You'll play a pivotal role in guiding the marketing team, refining creative direction, and ensuring client success across multiple brands.

Key Responsibilities

  • Oversee client creative strategy, ensuring branding, copy, and visuals align with consumer behavior and client goals to drive performance.
  • Develop innovative branding solutions to differentiate campaigns and strengthen market positioning.
  • Mentor and guide the marketing team, fostering creativity, innovation, and collaboration.
  • Monitor client campaigns, identifying optimization opportunities and suggesting data-driven improvements.
  • Provide strategic insights on audience targeting, consumer behavior, and branding consistency to enhance outcomes.
  • Collaborate with the team to refine ad creatives for Meta, Google, Snapchat, and TikTok, ensuring alignment with performance objectives.
  • Research and integrate AI tools to optimize creative workflows, data tracking, and campaign analysis.
  • Evaluate campaign performance metrics and deliver actionable recommendations for long-term success.
  • Streamline processes to improve creative workflow efficiency and ensure consistent, high-quality deliverables.
  • Partner with cross-functional teams (Web, Social Media, Paid Media) to ensure cohesive strategies aligned with client objectives.

Requirements

  • 3+ years of experience in performance marketing with multi-brand exposure.
  • Strong understanding of ad platforms (Meta, Google, Snapchat, TikTok).
  • Proven expertise in copywriting, branding, creative direction, audience insights, and consumer behavior.
  • Ability to strategically evaluate and optimize campaigns without direct platform execution.
  • Demonstrated leadership and communication skills to mentor and guide creative teams.
  • Experience managing creative output in a fast-paced, client-focused environment.
  • Bachelor's degree in Marketing, Communications, Advertising, or related field (preferred).
  • Ability to work remotely in PKT (Pakistan Standard Time) with core hours from 4 PM – 1 AM PKT; flexibility to accommodate client and team needs.

Job Type: Full-time

Pay: Rs100, Rs200,000.00 per month

Application Question(s):

  • Current Salary
  • Expected Salary
  • Please share your portfolio link.

Language:

  • English (Required)

Work Location: Remote

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