Digital Content Manager

1 week ago


Lahore, Punjab, Pakistan Techbanq Full time $90,000 - $120,000 per year

Role Description:

Manager will lead strategy, content creation, and performance optimization across major social platforms. Responsibilities include managing accounts, developing engaging content, analyzing campaign performance, and running paid ads on platforms such as Meta, Google, LinkedIn, YouTube, and TikTok. This role works closely with the marketing team to drive impactful digital campaigns.

  • Develop content strategies for paid media campaigns across multiple platforms.
  • Write and manage high-converting ad copy, headlines, CTAs, video scripts, landing pages, and ad creatives.
  • Collaborate with media buyers and designers to align content with ad objectives (traffic, leads, purchases, etc.).
  • Perform A/B testing on copy, formats, and messaging to optimize campaign performance (CTR, ROAS, CPL).
  • Ensure all content is platform-compliant (Meta, Google, LinkedIn) and follows best practices.
  • Coordinate the creation of video content, carousel ads, dynamic creatives, and storytelling-based ads.
  • Analyze ad content performance and iterate based on data insights.
  • Maintain a content calendar aligned with campaign schedules and seasonal promotions.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 3–5 years of experience in paid media, digital content, or performance marketing.
  • Proven experience creating or managing content for
    Meta Ads, Google Ads, and/or LinkedIn Ads

.
- Strong understanding of performance metrics (CTR, CPC, ROAS, engagement rates).



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