B&W Demand Creation Manager Lifebuoy

Unilever is currently hiring for B&W Demand Creation Manager Lifebuoy & Clear

Function: Marketing
Work Level: WL2
Reports to: Demand Creation Lead - Hair Care & Dove
Location: Karachi, Pakistan
Terms & Conditions: Local Conditions Apply

ABOUT UNILEVER 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY'S INTRODUCTION
Pakistan's Beauty and Wellbeing is a €225m business and commands the market leadership position in Hair Care. It operates with multiple strong brands including Dove, Sunsilk, Clear, GAL, Ponds, TRESemmé and Lifebuoy, four of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&W flagship B&W factories in the PTAB region. With its large consumer base and strong market position, B&W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region.

JOB PURPOSE
The responsibilities include, but are not limited to, the following key areas:
The Demand Creation Lead for Lifebuoy and Clear is a key strategic role within the Marketing Team, responsible for driving consumer demand and delivering business growth across Pakistan's Beauty & Wellbeing (B&W) portfolio. This role leads the development and execution of brand strategy, communication, and engagement plans that build brand equity and deepen consumer connection.
As the marketing lead for demand creation, this role translates business objectives into actionable plans, drives multi-year innovation, and champions a digital-first, social-first approach to brand building. It requires close collaboration across marketing, media, insights, and cross-functional teams to ensure integrated execution and shared success.
With Lifebuoy being the largest B&W brand in Pakistan, the role also includes leading brand crafting and mix development to maintain its market leadership and cultural relevance.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The responsibilities include, but are not limited to, the following key areas:

• Translate the Business Unit's strategic vision into comprehensive Brand Marketing Plans specifically tailored for the market, acting as the guardian of these plans and ensuring their effective implementation to deliver growth across channels.

• Oversee all Demand Creation activities for Lifebuoy & Clear portfolio in Pakistan, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global and local brand innovations.

• Drive consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across Lifebuoy & Clear portfolio.

• Build and enhance capabilities within the market in social-first marketing and the evolving media landscape. Act as a driving force and guardian for the quality and consistency of execution across all channels.

• Collaborate closely with the marketing team to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.

• Lead the Digital Marketing agenda, provide stewardship to plan and deliver seamless, engaging digital consumer experiences and campaigns.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• At least 8 years of overall experience; of which 2 years of Brand Manager experience is required. Candidates with relevant category experience will be preferred.

• Strong emphasis on social first demand generation, brand building and digital marketing within the category.

• Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.

• Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.

• Proven ability to lead, inspire, and develop high performing marketing teams, fostering a collaborative and results-oriented environment.

• Experience working effectively with cross-functional teams, including customer development, product development, finance, and creative agencies, to achieve shared goals.

• Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.

• A demonstrated commitment to B&W's core values and mission.

• Passion and understanding of the external environment and impact this has on brands and consumer experience.

• An attitude of humility and learning. Creates Psychological safety since all voices matter.

Skills

• Brand and Communication Crafter

• Social First Marketing

• Strategic thinking and Planning, and portfolio development.

• Demand Generation and Brand Building/Storytelling Expertise

• Communication Assets Development

• Understanding consumers and shoppers

• Ecommerce and D2C

• Budget Management and Optimization

• Digital Marketing and Social Media Expertise

• Empathetic listening and high performing teams' development.

• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics.

Leadership

• You will be a Leader of Change. People will look to you to provide safety in a storm and will also appropriately challenge you to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.

• You will be responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond.

Unilever Behaviours

• Care deeply

• Focus on what counts

• Stay three steps ahead

• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.