Marketing Administrator

About Contour

Contour Software

has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years.

As a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers.

What started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started

Position Summary

As a Marketing Administrator, your primary responsibility will be to support the marketing department by improving data quality and executing various marketing initiatives. You will play a crucial role in ensuring accurate data management within Salesforce, executing email campaigns, keeping our customer website up to date and preparing basic monthly reporting.

Job Responsibilities:

• Target Market List: Collaborate with the marketing team to develop and refine target market lists based on specific criteria and segmentation. Utilize available data sources and tools to identify and update target accounts and contacts.

• Data Quality Improvement: Take ownership of data management within Salesforce, ensuring accurate and up-to-date information for leads, contacts, accounts, and opportunities. Regularly review and cleanse data to maintain data integrity and reliability.

• SFDC Maintenance: Manage and maintain Salesforce data, including creating and updating records, monitoring data quality. Collaborate with the sales operations team to align processes and optimize Salesforce usage for marketing needs.

• Email Campaigns (Set up): Support the execution of email marketing campaigns by setting up and configuring email templates, creating email lists, segmenting audiences, and scheduling email sends. Ensure accurate tracking of email performance and monitor campaign metrics.

• Customer Website Updates: Assist in creating, updating and maintaining pages within the customer website as necessary.

• ABM Campaigns (List Work, SFDC Campaigns): Assist in Account-Based Marketing (ABM) campaigns by performing list segmentation, data analysis, and target account research. Collaborate with the marketing team to coordinate ABM campaign activities, including the creation of personalized messaging and content.

• Administrative support: Provide general administrative support to the marketing team, such as scheduling meetings, organizing files, managing marketing calendars, and assisting with marketing-related documentation and presentations.

Competencies

• Data Management: Proficiency in managing and maintaining data within Salesforce or similar CRM systems. Ability to ensure data accuracy, integrity, and cleanliness. Strong attention to detail and ability to analyze and interpret data.

• Analytical Skills: Ability to gather, analyze, and interpret marketing data to derive meaningful insights and make data-driven decisions.

• Organization and Coordination: Strong organizational skills to effectively manage multiple marketing initiatives, prioritize tasks, and meet deadlines. Ability to coordinate and collaborate with cross-functional teams, vendors, and stakeholders to execute marketing campaigns and projects successfully.

• Communication: Excellent verbal and written communication skills to effectively convey marketing information, collaborate with team members, and present findings and recommendations.

• Attention to Detail: Meticulousness in maintaining accurate and precise data, as well as executing marketing campaigns with high-quality content and visuals. Strong proofreading and editing skills to ensure error-free marketing materials.

• Problem-solving: Ability to identify challenges or issues in marketing processes, campaigns, or data management and propose creative solutions. Proactive in troubleshooting problems and addressing them efficiently to ensure smooth operations.

• Adaptability: Flexibility to adapt to changing priorities, project requirements, and evolving marketing strategies. Ability to embrace new technologies, tools, and platforms to enhance marketing efforts and improve efficiency.

• Teamwork and Collaboration: Strong interpersonal skills to collaborate effectively within the marketing team and across departments. Ability to work in a team-oriented environment, contribute ideas, and support colleagues to achieve common goals.

Qualifications

• Post-secondary degree in marketing, business administration, communication or relevant

• Experience with a CRM, ideally Salesforce, and experience in managing and maintaining data within such systems

• Experience with email marketing platforms, campaign setup, and performance tracking considered an asset

Exciting Benefits we offer:

• Market-leading Salary
• Medical Coverage – Self & Dependents
• Parents Medical Coverage
• Provident Fund
• Employee Performance-based bonuses
• Home Internet Subsidy
• Conveyance Allowance
• Profit Sharing Plan [Tenured Employees Only]
• Life Benefit
• Child Care Facility
• Company Provided Lunch/Dinner
• Professional Development Budget
• Recreational area for in-house games
• Sporadic On-shore training opportunities
• Friendly work environment
• Leave Encashment

Disclaimer: At Contour, we attribute our success to the unique contributions of our diverse staff. We're committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we've adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination.

In our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. Your unique talents and abilities are welcomed and valued here.