Search Engine Optimization Specialist

2 weeks ago

Lahore, Punjab, Pakistan HK Technologies Pakistan Full time 800,000 - 1,200,000 per year

HK Technologies
is a top
Digital Marketing Agency
dedicated to helping businesses thrive in the digital world. With a strong specialization in healthcare marketing, we focus on maximizing revenue and driving measurable growth. We are now seeking a
skilled SEO Specialist
who can elevate our digital presence with advanced SEO strategies, technical expertise, and data-driven decision-making.

Key Responsibilities:

  • Design and implement
    advanced SEO strategies
    to boost rankings, increase quality traffic, and drive conversions.
  • Lead
    on-page and off-page optimization
    initiatives including
    technical SEO
    , content structuring, and backlink development.
  • Conduct detailed
    keyword research
    , competitor benchmarking, and market analysis to shape content strategy.
  • Perform
    site audits
    to fix crawling, indexing, mobile usability, speed, and Core Web Vitals issues.
  • Apply technical SEO best practices such as
    schema markup
    , structured data, and canonicalization.
  • Optimize landing pages and content to strengthen
    E-E-A-T
    (Experience, Expertise, Authoritativeness, Trustworthiness).
  • Track and
    analyze performance metrics
    using Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Plan and execute
    link-building strategies
    to improve domain authority.
  • Stay
    updated on Google algorithm
    changes and
    SEO industry trends.
  • Work closely with developers, content creators, and marketing teams to align SEO with overall business goals.
  • Guide and mentor junior team members where needed.
  • Develop and execute
    Local SEO strategies
    .
  • Strong understanding Semantic SEO, GEO, and AEO.
  • Develop and implement
    Semantic SEO strategies
    to build topical authority and improve content discoverability.
  • Design and optimize
    content clusters, pillar pages
    , and entity-based structures aligned with search intent.

Requirements:

  • 3–5 years of SEO experience, preferably in
    healthcare or medical billing
    .
  • Strong understanding of search engine algorithms, ranking factors, and search intent.
  • Hands-on expertise in
    technical SEO
    (site architecture, JavaScript SEO, page speed, structured data).
  • Proficiency with SEO tools (GSC, GA, Ahrefs, SEMrush, Moz, Screaming Frog).
  • Familiarity with
    content marketing
    , CRO, and local SEO practices.
  • Knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress preferred).
  • Strong analytical skills with the ability to turn insights into action.
  • Excellent communication, collaboration, and leadership abilities.

Position:
SEO Specialist

Shift:
Morning (08:30 AM – 05:30 PM)

Location:
Gulberg 2, Lahore

Perks?

  • Provident Fund
  • Annual Leaves
  • Annual Increment
  • Growth and learning opportunities

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